Future of Work Conference 9th and 10th April 2014

The Future of Work is a two-day conference that aims to strengthen the ‘inside’ of all Australian workplaces, across all industries.

Bringing together key leaders and future leaders in digital leadership, change management, work environments, workplace systems and workplace innovation.

By sharing tools and ideas to build capability, increase productivity and boost profits, the Future of Work will enable employees, managers, business leaders and business owners to access cutting edge technology, research and thinking on the modern workplace and beyond.

LOCATION: Melbourne Convention and Exhibition Centre, 2 Clarendon Street, South Wharf, 3006

DATE: 9th and 10th April 2014

URL: http://www.workplaceleadership.com.au/futureofwork 

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ANZMAC Best Reviewers

At ANZMAC, we understand and appreciate the value of a good review.  That’s why ANZMAC 2013 awarded a Best Reviewer prize to the people who gave the finest reviews of their track.


Best Reviewer

Marketing Communications & Promotion

Francois Carrillat

T02 Brands & Brand Management

Saku Hirvonen

T3 Consumer Behaviour

Jenni Sipila

T4 Marketing & Society

Kate Daellenbach,

T5 Marketing Education

Michael Ayre

T6 Market Research

Sharon Purchase

T7 Retailing & Sales

Harmen Oppewal

T8 Tourism, Events & Sports Marketing

Kenneth Hyde

T9 Services

Sarah Wilner

T10 B2B Marketing

Anthony Carr

T11 Digital & Social Media

Ekaterina Surovaya

T12 International Marketing

Suzan Burton

T13 Enhancing Customer Experience

Linda Hollebeek

T14 Markets & Innovation

Onnida Thongpravati


A good review that strengthens a paper, shows options and opportunities for enhancement, and helps the authors drive their work forward can make a major difference in the long term success of an idea.  Thank you to all of our reviewers, who gave their time, their effort, and their support to our authors.

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The 2014 ANZMAC Executive

2014 Executive Committee



Sharyn Rundle-Thiele



Paul Ballantine



Tania Bucic

Secretary, Awards/Grants Sub-Committee


Suzan Burton



Laszlo Sajtos

AMJ Sub-Committee


Lynda Andrews

Annual Conference Sub-Committee


Yelena Tsarenko

Doctoral Colloqium Sub-Committee


Michael Polonsky

Marketing Scholarship (ERA/ABDC), Awards/Grants Sub-Committee


Simon Pervan

Communications Sub-Committee


Ian Phau

International Sub-Committee (EMAC/KAMS)


Ken Deans



David Low

Executive Committee


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ANZMAC Best Papers

A track by track guide to the best papers of ANZMAC



Paper Title

Proceedings #

T1 Marketing Communications & Promotion

Pascal Bruno: Valentyna Melnyk;

Franziska Völckner

“The Temperature Crossover in Advertising – How Physical Temperature Influences Consumers’ Emotional Responses to Advertising”


T2 Brands & Brand Management

Abas Mirzaei;

David Gray;

Chris Baumann;

Hume Winzar.

“Developing an Objective Customer-Market Measure of Brand Equity with a Longitudinal Perspective”


T3 Consumer Behaviour

Nina Brosius;

Karen Fernandez.

“The Importance of Mundane Consumption of Brands in Mobility”


T4 Marketing & Society

Gendall, Phil; Hoek, Janet; Taylor, Rachael; Mann, Jim

“Social Marketing and ‘Wicked’ Problems: A New Perspective on Obesity “


T5 Marketing Education

Lynne Eagle;

David Low; Vandommele, Lisa; Siqiwen Li.

“Foundations for Effective Sustainability Education”


T6 Market Research

Sven Feurer

Monika Schuhmacher,

Sabine Kuester

“The role of price when products are really new: Single, dual, or multiple?”


T7 Retailing & Sales

Paolo Guenzi

“The impact of sales capabilities on performance”


T8 Tourism, Events & Sports Marketing

Bradley Baker; Heath McDonald; Daniel Funk.

“How Sport Brands Conform to Marketing Empirical Generalisations”


T9 Services

Lan Snell;

Phyra Sok;

Lesley White.

“Organisational ambidexterity: An examination of mediating factors on the relationship between marketing practices and growth – quality of work life ambidexterity”


T10 B2B Marketing

Ilkka Ojansivu.

“Coordination of post-project buyer-seller interaction in service-intensive projects”


T11 Digital & Social Media

Robert Mai;

Stefan Hoffmann; Uta Schwarz; Thomas Niemand; Jana Seidel

“The Effect of Complexity Intensity and Complexity Quality of Websites”


T12 International Marketing

Nico Neumann; Aaron Gazley; Ashish Sinha

“The Role of Cultural Orientations for International Box Office Performance”


T13 Enhancing Customer Experience

Joerg Finsterwalde;

Bo Edvardsson.

“An Actors-as-Systems Perspective and Propositions for Service Systems Research”


T14 Markets & Innovation

Anne Souchon;

Belinda Dewsnap;

Kalanit Efrat;

Evagelos Korobilis-Magas.

“Marketing Information Use: Links to Innovativeness and Performance”


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CFP Conference – Negotiating integrity: Playing by the book, rewriting the rules, fiddling and cheating

Call for papers: Negotiating integrity:
Playing by the book, rewriting the rules, fiddling and cheating
Two days conference, 3-4 April 2013
Goldsmiths, University of London
Deadline for abstracts: 20th January 2014

Integrity implies an honest and morally guided compliance to a set of rules and expectations that inform and organise social activities. Integrity can be particularly valorised in contexts characterised by conflicting and/or competing interests. In sportive competitions, for example, athletes are expected to win by respecting and practicing ‘fair play’. In more formal structures, to behave with integrity means to conform to written rules, such as national regulations and professional ethical guidelines. How integrity is conceptualised and practiced varies across different historical and geographical contexts as well as between professional and private domains (and the negotiations between them). Integrity may be anchored in the individual’s sense of rightness, obligations to a larger unit (professional or private) or the demand to abide by specific laws and rules. Negotiating these scales, between the individual and society, may provoke competing, even polarising reactions. When a gambling researcher, for example, accepts acts of hospitality by the gambling industry, is this considered a conflict of interest? Is counting cards at a blackjack table in a casino cheating? Does using one’s position of power to help friends and family count as corruption?

Having integrity often assumes that the rules to be followed are transparent, fair, even obvious, and that to behave ‘properly’ is just a matter of ‘playing by the book’. Negotiating integrity, however, is a more fluid practice. The aim of this conference is to explore how rules are created and what are the different ways of playing by, with and against them. Is manipulating ‘unfair’ rules cheating? Who defines the rules and what processes do they enable and/or suppress? Does compliance with the rules ensure integrity? Can rules be challenged and integrity kept?

Contributions could include, but are not limited to the following questions:

  • scientific integrity in the climate of increased pressure to secure funding from industrial partners and to produce tangible results, useful to political and wider public interests
  • managing personal/family and institutional integrity in societies where informal economy (including corruption, bribery and cheating) dominates at work places
  • negotiating integrity in a competitive and acquisitive economic environment
  • grey zones and flexible interpretations of law in activities such as tax evasion, competing regulatory regimes, cross-border exchanges, etc.
  • the role of technology in enabling or inhibiting cheating, as for example in online gambling, academic plagiarism, art forgery, etc.
  • games design and their rules
  • cheaters, tricksters and fraudsters as heroes
  • productive fluidity of borders between ‘right’ and ‘wrong’

Abstracts of around 300-500 words should be sent to gamsoc@gold.ac.uk by 20th January 2014.

There is a small amount of funding available for those without travel and accommodation budget. Please indicate on your application if and how much funding you would need.

The conference is organised by the ERC-funded research project ‘Gambling in Europe’ (Rebecca Cassidy, Claire Loussouarn, Andrea Pisac) at the Department of Anthropology, Goldsmiths, University of London. www.gold.ac.uk/gamblingineurope

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CFP Special Issue of Journal of Business Research

Leaving Pleasantville: Transforming beyond Self in Everyday Life

Call for Papers for JBR Special Issue

Deadline: 30 September 2014

The Journal of Business Research invites authors to submit manuscripts for a Special Issue on “Leaving Pleasantville: Transforming beyond Self in Everyday Life.” The manuscript submission deadline is 30 September 2014. The co-editors of the special issue seek manuscripts that address transformations of all forms and processes of transformation in the lives of individuals.

Scope of the Issue. The plan for the JBR special issue is to describe and explain micro and macro transformations of self beyond everyday life involving the dynamics of new thinking, buying, experiencing-doing, traveling, rebelling, witnessing, and socializing. What follows are some suggestive examples. A movie, Pleasantville, provides an emotional foundation for the special issue. A trailer for the movie is available at:  http://www.youtube.com/watch?v=iAiyrees0uM.

Another example can be found in Hyeonyoung Choi, Eunju Ko, and Carol M. Megehee (2014), “Fashion’s Role in Visualizing Physical and Psychological Transformations in Movies,” Journal of Business Research, 67 (1), 2911-2918. (Ask Carol for a reprint, cmegehee@coastal.edu).

Grant McCracken writes on Transformations: Identity Construction in Contemporary Culture (2008).  In 1928 Margaret Mead describes Coming of Age in Samoa—for many years the most widely read book in anthropology.  In 2008 Tom Boellstorff describes Coming of Age in Second Life: An Anthropologist Explores the Virtually Human. In 1989 Russell Belk, Melanie Wallendorf, and John Sherry explain “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey,” Journal of Consumer Research—“Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and reflects these [transformative] processes. For many, consumption has become a vehicle for experiencing the sacred. [The] article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior.”

The JBR special issue seeks theory and field research studies relating to multiple dimensions of personal transformations: individual and group; revocable versus irrevocable; public versus private; macro versus micro; conscious versus unconscious; automatic versus volitional; approved versus disapproved of by society, groups, and friends; viewed from a bystander perspective versus personal stance; and with positive versus negative outcomes.

The co-editors and special issue blind reviewers are solely responsible for accept/reject decisions for submitted manuscripts. The three co-editors are Carol M. Megehee, Coastal Carolina University (c_megehee@yahoo.com), Eunju Ko, Yonsei University (ejko@yonsei.ac.kr), and Russell Belk, York University (rbelk@schulich.yorku.ca).

Manuscript Requirements:

· Create manuscripts using Microsoft WORD and submit in an e-mail attachment to all three editors on or before September 30, 2014

· Include all authors and their full addresses on the cover page; include a separate abstract page; please double space everything on the cover, abstract, text, and reference pages and use 12-point type only.

· Article length should be limited to 30 text double-spaced pages, not counting the cover page, abstract, tables, figures, and reference pages

· A brief autobiographical note should be supplied, including full name, affiliation, e-mail address, and full international contact details for all authors

· Six keywords on the abstract page should be provided which encapsulate the principal topics of the paper

· Submissions must be in American-English–please have a native or near-native American-English speaker review document before submission

· Send one WORD file attachment of the complete manuscript (send one additional file of figures, if used, in POWERPOINT).

Copyright. Articles submitted to the journal should be original contributions and should not be under consideration for any other publication at the same time. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty.

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Welcome to the new ANZMAC Executive Committee

Results of the ANZMAC Executive election have been announced, and congratulations to the following Academy members for their election to the Executive

  1. Ken Deans
  2. Suzan Burton
  3. Michael Polonsky
  4. Tania Bucic
  5. Ian Phau
  6. Yelena Tsarenko
  7. Lynda Andrews
  8. Laszlo Sajtos

Thank you to everyone who voted in the election – this year was a tightly contested race which is always a positive sign for the academy.  Good democracy requires competitive elections, and this was a very competitive field of candidates, and a very close set of results.

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