Best Paper: Track 08. Marketing Education

OMG! I got a 44%, :( (

Dag Bennett, Ehrenberg Centre For Research In Marketing.

Abstract
Students on business courses at a large London university engaged in a number of activities while they were studying, doing research, and coursework. Almost all did something else besides studying–listening to music, watching TV or socializing on computer or mobile-based technologies. By comparing the number and types of activities engaged in while doing school work with final course marks, we found a strong negative relationship between the number of activities and final marks—the more activities that students engaged in while studying, the lower their final mark tended to be. It was also clear that students who worked more hours in part-time jobs or shared living space with larger numbers of other people also achieved lower overall marks, but these factors had less effect than voluntary distracting activities.

Conference Paper:

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