One for the social marketers… the Australian National Preventive Health Agencies seminar series featuring leading world behaviour change and social marketing expert Professor Jeff French to be held at the National Health and Medical Research Centre office on 17 July 2012.
Professor Jeff French will be presenting on the themes of:
- Nudges, Shoves, Hugs and Smacks, an introduction to the concepts and to the cost value matrix model and how it can be used in social marketing programme planning
- From easy choices to desired and demanded healthy choices: the role of social marketing – The power and application of social marketing, and why it needs to be an integral part of social programmes
WHEN: Tuesday 17 July 2012, 10.00am – 11.30am
WHERE: Marshall & Warren Room, National Health and Medical Research Council
Level 1, 16 Cnr Marcus Clarke & Gordon Streets, Canberra
RSVP: firstname.lastname@example.org by Tuesday 9 July 2012