Sustainability and marketing – Value Creation in Firms PhD Scholarship Opportunity La Trobe University Melbourne
This project examines value creation in firms and enquires into value measurement using metrics for sustainability, marketing and financial performance. Candidates will examine the fundamentals of value creation and appropriate measurement including developing and testing novel measures of value.
The ideal candidate for the scholarship would have an MBA and / or wide business experience and ability to work closely with senior managers; sound knowledge of marketing and supply chain logistics; a strong financial, marketing or accounting metrics background, interest in sustainability and related areas and meet the eligibility requirements for acceptance into the PhD program in FBEL.
Professor Gillian Sullivan-Mort
P: (03) 9479 1316