The deadline for submission of papers is: 22 October 2012
The Journal of Research in Interactive Marketing is pleased to announce that we have opened one of our special issues to include more areas of research. Our special issue will be on:
- Interactive Marketing and Trust in Professional Services – the challenges of digital communication and distribution
Topics of relevance to this special issue include, but are not limited to:
- How trust in professional service relationships is affected by multi-channel and multi-media interaction, as a consequence of technological development.
- How trust in professional, e.g., financial, service relationships is affected by a service provider’s presence and activity in social media, e.g. on Facebook and Twitter
- How the possibility/option to use different media affect perceived trust.
- How the (level of) technology acceptance affect customers’ perceptions of trust and trustworthiness in multi-channel interactions with professional services firms.
- How trust-building marketing strategies are affected by changes in interaction channels, long term/short term effects.
- To what extent professional service providers’ strategy changes in using new technology are customer driven and involving customers.
- Comparative analyses of differences/similarities between countries regarding how professional services customers’ trust in their service providers is affected by different types of interaction media.
- Comparative analyses of differences/similarities between different types of professional services regarding the effects of new technology on trust and interaction. Hence, what differences and similarities are there between e.g. bank and insurance considering the impact of new technology on trust and interaction?
- How current strategies used and traditional/prevailing theories applied are sufficient for planning and operating in e.g. the financial service industry, or if more modern theoretical approaches in marketing e.g., service logic, the active consumer, value co-creation (eg. Vargo and Lusch, 2004), together with an understanding of the impact of interactive technology (e.g., information systems, technology acceptance, self-service systems) can point toward more beneficial practices.
Submitted manuscripts should follow the format as indicated in the author guidelines on the journal website: www.emeraldinsight.com/jrim.htm.