Best Paper 2012 Track 22 – Business in Asia

Posted on January 9, 2013 by webmaster

Track 22: Business in Asia
Sponsored by University of South Australia: Australian Centre for Asian Business

Paper 297: McDonald’s apology over a pig toy: A cultural territorial clash

Guan Cheng Quek, Institute of Policy Studies, quek.guancheng@nus.edu.sg

Peter Ling*, RMIT University, peter.ling@rmit.edu.au

Abstract: McDonald’s introduced a modified Chinese zodiac promotion to celebrate Chinese New Year in Singapore in 2010. Instead of the traditional 12 zodiac animals – rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig – McDonald’s replaced the pig symbol with a Cupid toy because Valentine’s Day fell on the same day as Chinese New Year in 2010 and because the restaurant’s Muslim customers do not consume pork. This paper discusses how and why ethnic groups rejected the zodiac promotion through heated discussions in the media. Following a review of literature on cultural sensitivity and hybrid cultural theories, a Foucault-based framework of discipline-ethics-performativity guided this qualitative text analysis of 97 letters in the Straits Times newspaper plus online postings on Asia One and Channel News Asia.

The emerging theory was that there was a cultural territorial clash of discipline structures, ethical moderation, and identity performance. This paper contributes to literature on business in Asia, as there seems to be little research on pig symbolism in Marketing or on the failure of culturally oriented marketing activities. The implication for practice is that the marketing team needs to consider more carefully the fundamental cultural disciplinary structure, ethics responsibility, and identity performativity in a multi-ethnic country. While McDonald’s zodiac promotion appeared not to have upset the Muslims in multi-racial Singapore, it would be interesting to research whether there was any online backlash in Malaysia and Indonesia, which have a higher Muslim population.

ANZMAC 2012 Awards–Best Track Papers

Posted on December 12, 2012 by webmaster

Announcing the award winning Best Track Paper for 2012…

Track 1: Brands and Brand Management

Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)

Track 2: CSR, Ethics and Privacy

Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)

Track 3: International Markets

Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)

Track 4: Marketing Education

Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)

Track 5: Public Sector and Not for Profit

Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)

Track 6: Relationship and B2B marketing

Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)

Track 7: Research Methods, Metrics and Modelling

Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)

Track 8: Retailing and Private Labels

Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)

Track 9: Tourism, Events and Sports

Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)

Track 10: Innovation and Entrepreneurship

Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)

Track 11: Social Issues and Sustainability

Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)

Track 12: Sales, Supply Chain Management, Logistics

Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)

Track 13: Digital e-Marketing & Social Media

Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)

Track 14: Services Marketing

Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)

Track 15: Advertising research

Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)

Track 16: Online and Offline Word-of-mouth

Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)

Track 17: Packaging, Pricing and Shopper Research

Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)

Track 18: Media research and planning

Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)

Track 19: Consumer choice processes

Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)

Track 20: Consumer Cross-cultural research

François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)

Track 21: Political Marketing

Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)

Track 22: Business in Asia

Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)

ANZMAC 2012 Annual Awards

Posted on December 10, 2012 by webmaster

A little something different – the Awards Night captured in full glory (including interjections, heckling, camera guy in the line of shot, and everything else that happens when you give out achievement awards to academics)

Overall Best Conference Paper: Dave Brown, Auckland University of Technology, “Nothing Else: The Case of Using the Ingredients Label as part of the Brand”

ANZMAC Emerging Researcher of the Year: Melanie Randle, University of Wollongong

ANZMAC Distinguished Researcher of the Year Award: Andre Bonfrer, Australian National University

Awarded in absentia, so no photo

ANZMAC-Pearson Emerging Educator Award: Tania Bucic, University of New South Wales

ANZMAC-Pearson Distinguished Educator Award: Steven D’Alessandro, Macquarie University

ANZMAC Doctoral Colloquium Award: Ana Mocanu, University of South Australia

Australasian Marketing Journal Best Paper Award: Malcolm Wright and Deborah Russell, Massey University, Some philosophical problems for service dominant logic in marketing, Australasian Marketing Journal, 20 (3) pp 218-223

Awarded in absentia, so again, no photo

Australasian Marketing Journal Best Reviewer of the Year Award: Jay Weerawardena, University of Queensland

Nomination– Emerald/EFMD Outstanding Doctoral Research Awards.

Posted on September 21, 2012 by webmaster

Emerald and the European Foundation for Management Development (EFMD) would like to make you aware that there are only two weeks left to apply for the 2012 These Awards reward the best doctoral research projects in 12 different categories, each sponsored by an Emerald journal. For a list of all categories and details of how to apply please visit the webpage below:
http://www.emeraldinsight.com/research/awards/odra.htm
The Awards are open to those who have completed and satisfied examination requirements for a Doctoral award, or will do so, between 1 October 2009 and 1 October 2012, and have not applied previously for one of these Awards. The closing date for receipt of applications is 1 October 2012.

Marketing research

Category sponsored by European Journal of Marketing

Award-winning entries will receive a cash prize of €1,500 (or currency equivalent), a certificate, a winners’ logo to attach to correspondence and the prospect of an offer of publication in the sponsoring journal – either as a full paper or an executive summary – at the discretion of the Editor(s). In addition, a number of Highly Commended Awards may also be bestowed.

ANZMAC Awards–Nominate a Mate

Posted on September 3, 2012 by webmaster

Know an award worthy marketing academic in your department? We’ve all been there – there’s someone in the department who’s great at teaching or an excellent researcher, but they’re never going to put themselves into the limelight without a little encouragement.

That’s the problem with marketing academics – they tend towards being a humble bunch. Not really prone to celebrating their own success, these stalwarts of the business schools just do the work, and leave the accolades for someone else. This year, ANZMAC would like to recognise the quiet achievers, the unsung research heroes, and the rising stars of academy, and we’re asking for your help.

This is where you come in – we’re bringing in the “nominate a mate” opportunity for you to suggest someone in your department who you think deserves a nomination, and we’ll get in touch to invite them to submit an award.

Send us an e-mail at nominateamate@anzmac.org with their name, department, which potential prize you think they should be invited to contest, and whether you want your identity known to the nominee (We’re asking for this in an e-mail because the webmaster wants to be able to thank you personally, and shout you a round at the ANZMAC conference drinks).

So, have a look at the ANZMAC Awards, think about who you know who deserves the nod, and give us a nomination. We’ll look after the rest.

ANZMAC Distinguished Researcher of the Year Award
ANZMAC Emerging Researcher of the Year Award
ANZMAC Pearson Education Emerging Marketing Educator of the Year
ANZMAC Pearson Education Distinguished Marketing Educator of the Year

Call for Nominations – ANZMAC awards

Posted on August 30, 2012 by webmaster

To celebrate and foster excellence within the ANZMAC community, awards are presented at the Annual Conference. For information on each award, the call for nominations and a list of past recipients, click the relevant link below:

ANZMAC Awards

Application form: ANZMAC Awards 2012 Application Form
- ANZMAC Distinguished Researcher of the Year Award
- ANZMAC Emerging Researcher of the Year Award
- ANZMAC Pearson Education Emerging Marketing Educator of the Year
- ANZMAC Pearson Education Distinguished Marketing Educator of the Year
Distinguished Membership: Fellow of the Australian and New Zealand Marketing Academy Conference (FANZMAC)

ANZMAC Awards Call for Nominations

Posted on August 24, 2012 by webmaster

The call for nominations for the annual ANZMAC awards is now open.

ANZMAC recognises achievements in research and education for emerging academics (five years or less full time academic employment), and established members of the academy (five years or more of full time academic employment or equivalent) in the following categories

Distinguished Researcher Award
Emerging Researcher Award
ANZMAC-Pearson Education Distinguished Educator Award
ANZMAC-Pearson Education Emerging Educator Award

In addition, ANZMAC recognises contributions of senior members of the academy who have performed service to ANZMAC, the marketing community, and have excelled in research activities and teaching practices.

ANZMAC Distinguished Membership: Fellows of the Academy

The deadline for submitting 2012 nominations is 5.00 pm, Friday, 28 September, 2012

Congrats: 2012 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

Posted on June 21, 2012 by webmaster

Congratulations to the esteemed Professor John Rossiter for being awarded the 2012 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the 2012 winner of the Steenkamp Award

John R. Rossiter (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19 (4), pp 305-335.

The winning paper for the 2012 J. B. Steenkamp award is “The C-OAR-SE procedure for scale development in marketing,” by John R. Rossiter. It was published in volume 19, issue 4, pp. 305-335 of IJRM in 2002. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.

John Rossiter’s paper proposes a new procedure for the development of scales to measure marketing constructs. The procedure consists of several steps: Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE). The procedure provides guidance on (i) when to use single-item vs. multiple-item scales and (ii) for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items with a high coefficient alpha. Though it has proved controversial, the paper has helped foster greater attention to the conceptualization, rather than only statistical validation, of operational constructs and measures in marketing.

The committee congratulates the recipient with this important expression of recognition of his outstanding article.

original source: ELMAR

Best Paper: Track 15. Services Marketing

Posted on May 31, 2012 by webmaster

The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction

Katja Gelbrich. Catholic University Eichstätt-Ingolstadt. katja.gelbrich@ku.de
Jana Müller*. Catholic University Eichstätt-Ingolstadt. jana.mueller@ku.de
Yany Grégoire. HEC Montréal. yany.gregoire@hec.ca
Holger Roschk. Catholic University Eichstätt-Ingolstadt. holger.roschk@ku.de

Keywords: complaint management, post-complaint satisfaction, compensation level, curve progression.

Abstract
This paper examines the curve progression of the relationship between compensation level and post-complaint satisfaction. Drawing on the Law of Diminishing Marginal Utility vs. Prospect Theory, we hypothesize two competing nonlinear curve progressions. Hypotheses are tested through curve estimation procedure based on a 2 by 11 mixed factorial design crossing eleven compensation levels (0% – 200%) and two industries (services vs. consumer goods). For services, the curve appears to be concave: Satisfaction increases to a disproportionally small extent with increasing compensation. For goods, the curve appears to be S-shaped: The highest incremental effect of compensation is reached at about 80% compensation, and the effect becomes negative for compensation greater than 160%. Implications for complaint management theory and practice are discussed.

Conference Paper unavailable. Abridged version:

What is this? Each week until June, ANZMAC will feature one of the Best Track Paper award winners on the site.

Best Paper: Track 23. EMarketing

Posted on May 17, 2012 by webmaster

Modelling the Complexity of e-Loyalty: The Role of e-Value, e-Trust, e-Satisfaction, and e-Commitment

Tania von der Heidt*, Southern Cross University, tania.vonderheidt@scu.edu.au
Ponirin Ponirin, ponirin.10@scu.edu.au

Keywords: e-loyalty, e-satisfaction, e-trust, e-value, e-commitment, e-commerce

Abstract
The increasing competition in electronic commerce pushes e-stores to increase their efforts to keep their online customers loyal. Yet the interplay of factors driving customer loyalty in the online environment is complex and poorly understood. This paper describes a theoretical model of the four main antecedents of e-loyalty e-trust, e-value, e-satisfaction and e-commitment. Ten hypotheses were developed for empirical testing on a sample of 391 online customers in Indonesia. The results indicate that e-loyalty was significantly influenced by all four factors, whereby e-satisfaction had a stronger impact than e-value, e-commitment and e-trust. The theoretical and managerial implications are discussed.

Conference Paper: