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| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |
A | <top> | |
| Services Marketing | A Proposed investigation into the Possible Antecedents of Prosocial Service Behaviours - Ackfeldt, A, I Lings | |
| Political, Social and Not-for-Profit Marketing | A Model of Women's intention to Seek A Medical Evaluation for Self-Discovered Breast Changes - Adam, D, G N Soutar | |
| Political, Social and Not-for-Profit Marketing | The Impact of Self-Discopvered Breast Changes: Some Qualitative Evidence - Adam, D, G N Soutar | |
| Marketing Research and Research Methodologies | Small Business Perceptions of Postal and online Survey Research - Adam, S, R Shaw | |
| Advertising / Marketing Communications Issues | Advertising Typologies: A Meta Analysis - Aitkin, R, R Lawson, B Gray | |
| Marketing in International and Cross-Cultural Environments | Exploring the Impact of Cultural Dimensions on Management Style of Marketing Decision Makers. - Albaum, G | |
| Buyer Behaviour | Contrasting the Double Jeopardy Line With A Multi-Brand Market - Allsopp, J, W Jarvis | |
| Marketing Education | The Problematic Nature of the Lack of doctoral Coursework in Australasia - Alpert, F, M Kamins | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | The Entrepreneur's influence on Firms international Strategy - Andersson, S | |
| Market Orientation and Relationship Marketing | Crm Competencies in Australia - Ang, L, F Buttle | |
| Branding | Aligning Stakeholders Chasms; the Academic and Managerial Challenges - Anisimova, T, F Mavondo | |
| Advertising / Marketing Communications Issues | Communication of Risks and Side Effectes in Prescription Medicine Advertising - Anthony, J, J Hoek, J Holdershaw | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Entreprenurship, Innovation, Incumbency in Vietnam's Turbulent Financial Sector: Bank Marketing and Strategy Implications for Private Sector Challengers - Ardrey IV, W, Amal Karunaratna, M Keane | |
B | <top> | |
| Online Marketing | Examinig the Role of interface Design Effects on Consumer Satisfaction in An online Retail Setting - Ballantine, P, D R Fortin | |
| Continuation of the Work of Ehrenberg and Bass | Empirical Verification of Two Expected Portfolio Size formulae - Banelis, M, C Rungie, R Colombo | |
| Services Marketing | Attitudes, intentions and Loyalty in Australian Retail Banking – An Empirical Study - Baumann, C, S Burton, G Elliott | |
| Market Orientation and Relationship Marketing | Customer Orientation and Customer Selection - Beaujanot, A, L Lockshin, G Guersen | |
| Marketing Education | Quality in Equals Quality Out: Validating the Use of the Wms in Student Admissions - Bedggood, R, P E Wagstaff | |
| Continuation of the Work of Ehrenberg and Bass | Two Lunches Show the Taiwanese Are Just Like the Australians - Bennett, D | |
| Marketing Education | Australian Marketing Education: Examining the Skills / Knowledge Content - Bennett, R, S Rundle-Thiele | |
| Buyer Behaviour | For the Food Cupboard Or the Medicine Cabinet? Choice Factors for Functional Foods. - Black, I, C Campbell | |
| Buyer Behaviour | Customer Citizenship Behaviours: towards the Development of a Typology - Bove, L, N Robertson, S Pervan | |
| Market Orientation and Relationship Marketing | Market Orientation: Multiple Levels of Abstraction - Brady, E, L W Johnson | |
| Political, Social and Not-for-Profit Marketing | Believability and Effectiveness of Young Adult Safe-Drinking Messages - Breen, N, J Thornton, S C Jones | |
| Advertising / Marketing Communications Issues | Children's Behaviour During Television Advertising - Brennan, M, M Syn, K Jopson | |
| Pricing and Financial Issues in Marketing | Local Context Effects on Choice: A Replication - Brennan, M, M Laafai | |
| Marketing Education | Study tour Programs: Enriching Students Learning By Using the Extra-Curricula. - Briggs, M | |
| Branding | An Examination of the Effect of Sponsorship Stimuli on Consumer Perceptions of Concrete and Abstract Brand Attributes. - Brown, M, N K Pope, K E Vogues | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | The Risk Preferences of Entrepreneurial Firms: Measurement Issues and Behaviour - Brush, G | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Managing innovation in Marketing Partnerships - Bucic, T, S Gudergan | |
| Marketing Education | Making Marketing Analysis Relevant: Expanding the Analysis Experience Through An integrated Two-Session Project - Burford, M, J A Harris, G Buttriss | |
| Market Orientation and Relationship Marketing | Complaints Handling in Australia: Evidence From Organisational Websites - Buttle, F, L Thomas | |
| Conceptual Papers / Marketing Theory | Narrative Sequence Methods: New Methods for Marketers - Buttriss, G, I F Wilkinson | |
| Distribution and Logistics Issues in Marketing | Data and Decisions: the Role of Geographical Information in Retail Locational Planning - Byrom, J | |
C | <top> | |
| Distribution and Logistics Issues in Marketing | Category Assortments, Stock Levels, and Margins: A Partial Replication and Extension of A Retail Model into A Wholesale Context - Cadeaux, J, L Lee | |
| Marketing Education | Business Student's Attendance At Lectures - Cader, Y, D Stevens, R Brown | |
| Online Marketing | Application of the Webqualtm instrument to Australianinternet Commerce: Preliminary Results and Findings - Carlson, J, R Voola, S Sinnappan | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | The Relationships Between the inventor, Entrepreneur and Marketer in New Zealand - Carswell, P, A Gunaratne | |
| Political, Social and Not-for-Profit Marketing | Marketing Orientation, Societal Orientation and Organisational Learning, in the Not-for-Profit/Public Sector - Carter, L | |
| Market Orientation and Relationship Marketing | Exploring the Role of Relationship Marketing in Wine tourism - Castray, A, H Francis | |
| Advertising / Marketing Communications Issues | An Experimental Study of the Effects of Visual Content on “Tweeners’” Perceived Attractiveness of Advertisements and Purchase intention for Fashion Apparel - Cavana, E, J Krisjanous, J Wiley | |
| Marketing Research and Research Methodologies | Measurement issues in Cross-Cultural Values Research - Chan, A, J Rossiter | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | E-Commerce Technology and Organisational Behaviour in Small UK Manufacturing Firms - Chaston, I, A Emerson, G Wilson | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Organisational Learning: the Role of Goal Orientation and Organisational Capabilities - Che Ha, N, F T Mavondo | |
| Market Orientation and Relationship Marketing | Market Orientation and Guanxi in Chinese Business Enterprises – Substitutes Or Complements? - Chen, S, R Layton | |
| Branding | The Effects of Brand Loyalty towards Young Status Consumers’ Evaluation of Diffusion Brands: A Type of Brand Extension - Cheong, E, I Phau | |
| Buyer Behaviour | Young Status Consumers’ Evaluation of Diffusion Brands: the Affect of Consumer Innovation - Cheong, E, I Phau | |
| Market Orientation and Relationship Marketing | Comparing the industrial Organization View and Market Orientation - Chin, J, R E Widing, A Paladino | |
| Services Marketing | Customer Participation in Service Production: Development of A Multidimensional Scale - Chua, C, J C Sweeney | |
| Marketing in International and Cross-Cultural Environments | An investigation of the influences of Marketing Environmental Factors on the Choice of Immigrant Effects. - Chung, H | |
| Services Marketing | Marketing Ethics and Healthcare Services: Stakeholders in the Network - Clulow, V, | |
| Branding | The Differentiating Impact of Beef Cattle Brands on Auction Prices - Coghlan, I, A Quazi, B Keating | |
| Buyer Behaviour | Exploring Consumers' Wine Preferences - Cohen, E, O Lowengart | |
| Continuation of the Work of Ehrenberg and Bass | An integration of the Bass and Dirichlet Models - Colombo, R | |
| Marketing Research and Research Methodologies | The Use of the internet By the Australian Market Research industry - Corkindale, D, D List | |
| Continuation of the Work of Ehrenberg and Bass | A Test of the Bass Model for An Adoption in A Professional Services Market - Corkindale, D, D List | |
| Buyer Behaviour | Place Marketing Buyer Behaviour: A Model of Australian Convention Sites - Crouch, G, JJ Louviere | |
D | <top> | |
| Services Marketing | Service Decision-Making: the interrelationship of Service Quality, Satisfaction, Quality of Life and Behavioural intent - Dagger, T, J Sweeney | |
| Pricing and Financial Issues in Marketing | Negative Evidence of asymmetric Brand Substitution Between Manufacturer Brands and Lower Priced Store Brands - Dawes, J | |
| Conceptual Papers / Marketing Theory | In Defence of Hofstede - Dawson, B, L Young | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | The Performance Impact of Corporate Culture and Commitment on Global New Product Development Programs of Business-to-Business Firms - de Brentani, U, E J Kleinschmidt | |
| Advertising / Marketing Communications Issues | Is Targeting All That it is Supposed to Be? the Perspective of A dominant Ethnic Group. - de Run, E | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | does Cooperative Marketing Attenuate the Performance of SME's? - Dickinson, S, B Ramaseshan | |
| Advertising / Marketing Communications Issues | Enhancing Word-of-Mouth Referrals - Dobele, A, P Thirkell | |
| Marketing Education | Are Australian Practitioners Homogenous With Regard to their Expectations of Marketing Graduates ? - Dolnicar, S, D Stern | |
| Marketing Research and Research Methodologies | Simplifying Three-Way Questionnaires - do the Advantages of Binary Answer Categories Compensate for the Loss of information? - Dolnicar, S | |
| Strategic Marketing Issues | Data-Driven Market Segmentation - A Structure-Based Conceptual Framework for Managerial Decision Support - Dolnicar, S, F Leisch | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Examination of the influence of Personal Attributes on Consumer use of M-Services - Drennan, J, G Sullivan Mort | |
| Continuation of the Work of Ehrenberg and Bass | The Three Legs of the Dirichlet Tables - Driesener, C, C Rungie, C Habel, J Allsopp | |
E | <top> | |
| Buyer Behaviour | Are Long-Term Customers More Valuable? - East, R, M Wright | |
| Buyer Behaviour | The Relative Frequency and Impact of Sought and Unsought Recommendations - East, R, K Hammond, J Scriven | |
| Services Marketing | Antecedent Causes and Coping Responses as Predictors of Consumer Emotional Labour: Customers Are Hard At Work too - Edwardson, M, P Patterson | |
| Personal Selling and Sales Management | Effects of Product Category, Brand Strength, and Visual Presentation format on the Efficiency of Display Promotion - Esch, F, J Redler, T Langner | |
| Personal Selling and Sales Management | Promotional Efficiency and the interaction of Buying Behavior Type and Product Presentation format – Evidence From An Exploratory Study - Esch, F, J Redler, T Langner | |
| Marketing Education | Exploring New Approaches to Teaching Marketing Decision Making Using Immersive Virtual Reality - Euler, T | |
F | <top> | |
| Services Marketing | The Service Leadership Scale: A Substantive Validity Test - Farrell, A, A L Souchon, G R Durden | |
| Services Marketing | Service Acculturation: A Dyadic Study of Managerial and Employee Effects Upon Service Performance - Farrell, A, A L Souchon | |
| Buyer Behaviour | A New Classification of Uncertainty Orientation: Exploring the Susceptibility to the Hindsight Bias in A Gambling Context - Farrell, C, E Cowley, M Edwardson | |
| Market Orientation and Relationship Marketing | The influence of Market-Oriented Artefacts of the Firm on Sales force Behaviour and Attitudes: Further Empirical Findings - Farrell, M | |
| Political, Social and Not-for-Profit Marketing | A Test of Commap for Pre-Testing Direct Mail (Dm) Pieces in Fundraising - Faulkner, M, R Kennedy | |
| Online Marketing | Using Q-Methodology to Study the Metaphors of Consumption for Mobile Phone Users - Fitzgerald, L, J Drennan | |
| Services Marketing | An investigation into Consumer tolerance of Negative Service Experiences and its Relationship to Length of Patronage and Attitudinal Loyalty - Fitzgibbon, C, L White | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Small Business Propensity for Innovative Marketing via the Internet - Flint, J, A Kriz | |
| Strategic Marketing Issues | The Importance of Market Conditions in B2B Relationships - Freytag, P, E Bridges | |
| Political, Social and Not-for-Profit Marketing | Young Adult's Social Drinking: A Study of Decision Making and Attitudes towards Alcohol Consumption. - Fry, M, S Dann | |
G | <top> | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Using Bi-Linear Growth Models in Longitudinal Studies-the Case of the Adoption of innovations By Technilogically Oriented Firms - Garcia, R | |
| Advertising / Marketing Communications Issues | Evaluating New Zealand Sports Stars as Celebrity Endorsers: intriguing Results - Garland, R, L Ferkins | |
| Marketing Education | University Selection: A Comparison of Australian and Malaysian Students' Pre-Choice Behaviour - Garma, R, M T Yoon | |
| Market Orientation and Relationship Marketing | The Impact of Market Orientation and Learning Orientation on Product innnovation - Gattermann Perin, M, C Hoffman Sampaio, S N Faleiro | |
| Online Marketing | Time as A Factor in the Firm Adopting and Realising Benefits From internet Marketing. - Goodman, S | |
| Buyer Behaviour | Self-Concept and Motivation as Predictors of Actual Consumer Behaviour: An Example From Business Education - Gountas, J, F Mavondo | |
| Conceptual Papers / Marketing Theory | The Softer Side of Services: Exploring the Effect of Sincerity and Emotional Contagion on Satisfaction - Gountas, S, M Ewing | |
| Services Marketing | An Examination of Service Brand Communications - Grace, D, A O'Cass | |
| Market Orientation and Relationship Marketing | A Competency Based theory of Business Partnering and Alliance Performance - Gray, D, | |
| Political, Social and Not-for-Profit Marketing | Antecedents and Consequences of Social issue Advertising Believability - Griffin, D, A O'Cass | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | infusing the New Product Development Process With A Marketing Capability - Grigg, K | |
| Online Marketing | Exploring the Dynamic of Unplanned Purchases on the Web - initial Findings - Gunness, A, P McManus, M Ogilvie | |
H | < top> | |
| Conceptual Papers / Marketing Theory | Common Ground for Bass and Nbd/Dirichlet: is Dynamic Conditional Trend Analysis the Bridge? - Habel, C, C Rungie, G Geursen, J Kweh | |
| Continuation of the Work of Ehrenberg and Bass | Pareto and Parameters: How Customer Concentration Varies With Nbd Parameters - Habel, C, C Driesener, C Rungie, W Jarvis | |
| Buyer Behaviour | Urban Attractions: Exploring the Leisure Needs of Markets Segments - Hall, J, A Hede | |
| Political, Social and Not-for-Profit Marketing | Building Social Capital: the Case of the Ten Days on the island Festival - Hall, L, D Hanson | |
| Political, Social and Not-for-Profit Marketing | Deliberately Constructing Nature in A Contested World. - Hanson, D, H Stuart | |
| Marketing Research and Research Methodologies | Theory-Based, Qualitative Analysis of Respondents’ Reactions to internet Surveys - Han, Y, P Thirkell, J Wiley | |
| Strategic Marketing Issues | institutional and Task Environment influence on Capability Development (Professional Orientation, Learning Capability and Differentiation) - Hardly, F, F Mavondo | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Examining the Adoption of Mobile Data by Full Adopters of Technology: An Exploratory Study - Harker, D, J Van Akkeren | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Improving the Effectiveness of Group Work for Marketing Students: An Exploratory Study - Harker, D, M Harker | |
| Advertising / Marketing Communications Issues | Food in the Children’s Media Environment - Hawkins, J, S Bulmer, L Eagle | |
| Marketing in International and Cross-Cultural Environments | Relationship Marketing and the Cross-Cultural Extension - Healy, M | |
| Pricing and Financial Issues in Marketing | Consumers’ Expectations of Savings From Bundles - Heeler, R, A Nguyen | |
| Market Orientation and Relationship Marketing | The Development of Commitment At the initial Stages of international Business to Business Relationships. - Heffernan, T | |
| Marketing Education | Attributes of An Effective Marketing Academic: Qualitative insights From An Australian University - Heffernan, T, M Morrison, A Sweeney | |
| Pricing and Financial Issues in Marketing | A Model of Supermarket Pricing Behaviour - Henry, J | |
| Market Orientation and Relationship Marketing | Trust: one Dimension Or Two? - Herington, C | |
| Political, Social and Not-for-Profit Marketing | Consumer Confusion: Parents Nutritional Perceptions of Food Advertisements - Hoang, C, S Jones, J Thorton | |
| Online Marketing | Consumer Search of the Web: An Exploratory Analysis of Antecedents of Web Search Satisfaction - Hodkinson, C, G Kiel | |
| Advertising / Marketing Communications Issues | How Does Sponsorship Work? - Hoek, J, P Gendall | |
| Marketing Research and Research Methodologies | Tests of Brand Colour associations: A Comparison of Survey Methods - Hoek, J, P Gendall, M Brennan, D Bednall, A Noble | |
| Marketing in International and Cross-Cultural Environments | The Effect of Odd Pricing in China - Holdershaw, J, P Gendall, Y Gou | |
| Political, Social and Not-for-Profit Marketing | Measuring the Structure and Importance of Consumer Values for Segmenting An Eco tourism Market Using Schwartz's Values Survey - Holdsworth, D | |
| Conceptual Papers / Marketing Theory | Is Aldersonian theory Relevant in today’s Contexts? – An Illustrative Case - Hota, M, L Young | |
| Buyer Behaviour | Experimental Choice Analysis of Grocery Shopping: Why Consumers Hesitate to Shop online - Huang, Y, H Oppewal | |
| Advertising / Marketing Communications Issues | Defining Negative Political Advertising: Definition, Features and Tactics - Hughes, A | |
| Political, Social and Not-for-Profit Marketing | is there Room for A New Brand on the Political Landscape? Case Study of the Australian Greens - Hughes, A | |
| Market Orientation and Relationship Marketing | Loyalty in the Regional Australian Market - Hughes, R | |
| Online Marketing | increasing online Participation in Marketing Classes - Hughes, R | |
| Political, Social and Not-for-Profit Marketing | Understanding Consumer Evaluation Criteria for Repurchase in A Performing Arts Context - Hume, M, G Sullivan Mort, H Winzar | |
J | <top> | |
| Market Orientation and Relationship Marketing | Measuring A Relationship Management Capability's Performance Outcomes - Jarratt, D, K Katsikeas | |
| Buyer Behaviour | An investigation into Excess Behavioural Loyalty - Jarvis, W, C Rungie, L Lockshin | |
| Buyer Behaviour | An investigation into Penetration, Purchase Rate and Pareto Share in Wine - Jarvis, W, C Habel, C Rungie | |
| Advertising / Marketing Communications Issues | Sexism is in the Eye of the Beholder: does the Advertising Standards Board Reflect “Community Standards”? - Jones, S | |
| Political, Social and Not-for-Profit Marketing | Are Current Social Marketing Campaigns Getting Through to Marketing Students? - Jones, S | |
| Strategic Marketing Issues | The Effect of industry Structure, Learning and innovation on Brand Performance - Julian, C, A O'Cass, J Weerawardena | |
K | <top> | |
| Distribution and Logistics Issues in Marketing | Impact of Deregulation of Trading Hours on Grocery Store Retailing - Kajalo, S | |
| Conceptual Papers / Marketing Theory | Marketing of Religion and Spirituality on the Cyberspace - Kale, S, R Kamineni | |
| Buyer Behaviour | Are Consumer Perceptions of a Brand Effected by Materialism, Gender and Nationality? - Kamineni, R, A O'Cass | |
| Pricing and Financial Issues in Marketing | The Effect of Price on the Diffusion of Mobile Communications in Finland - Karine, E, K Laine, L Frank | |
| Advertising / Marketing Communications Issues | The Relationship Between Internal Marketing Communications and External Messages in Franchise Organisations - Karlsen, C, A Peloso | |
| Conceptual Papers / Marketing Theory | Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deci, Haley and Others - Kay, P | |
| Marketing in International and Cross-Cultural Environments | The Impact of Perceived Scarcity of Wine on the Purchase intentions of French and American Consumers - Kellaris, J, J M Jung | |
| Marketing Research and Research Methodologies | A Comparison of Data Fusion Strategies in K-Means Partitioning - Kim, J, J H Kwon, H J Lee | |
| Market Orientation and Relationship Marketing | The Effects of Trust Upon Strengthening Supplier-Buyer Relationships: An Exploratory Study Within in the Australian Manufacturing industry - Kingshott, R, N Rexha | |
| Marketing in International and Cross-Cultural Environments | Impact of Genetically Modified Organisms on Country of Origin Image of Food Products in European Markets: Perceptions of Channel Members - Knight, J, D Holdsworth, D Mather | |
| Marketing in International and Cross-Cultural Environments | Locus of Control and Social influence in the Buying Decision: A Four Nation Study - Kongsompong, K, P G Patterson, R T Green | |
| Conceptual Papers / Marketing Theory | The Marketing/R&D interface during the New Product Development Process NPDP A Re-Conceptualisation - Kyriazis, E | |
L | <top> | |
| Continuation of the Work of Ehrenberg and Bass | The Stochastic Nature of Adult Purchase of A Child's Fast Food Cartoon-Based Premium - Lambert, C, R Mizerski | |
| Marketing in International and Cross-Cultural Environments | Guanxi and Word-of-Mouth - Lam, D, X Lin | |
| Market Orientation and Relationship Marketing | Banking Loyalty By SME Customers: A Qualitative Study of the Hong Kong Market - Lam, R, S Burton | |
| Services Marketing | A Conceptual Model of Client Perceived Value in An international Professional Service Context - La, V, P Patterson, C Styles | |
| Buyer Behaviour | Do Frugal Consumers Like Marketing? - Lawson, R, S Todd | |
| Online Marketing | The internet: A Consumer Socialization Agent for Teenagers - Lee, C, D M Conroy, C Hii | |
| Advertising / Marketing Communications Issues | A Positive Attitude-Ad-Brand Relationship By Customising Banner Ad Design – An Empirical Study - Lee, K, K Miller | |
| Continuation of the Work of Ehrenberg and Bass | Are Radio Markets Dirichlet - Lees, G | |
| Conceptual Papers / Marketing Theory | is Bass's p an intermediate Variable? - Legge, J | |
| Buyer Behaviour | Measuring Consumer Involvement: A Test of the Automobile Involvement Scale - Lennox, N, N McLaren | |
| Political, Social and Not-for-Profit Marketing | The Relationship Between the Third-Person Effect and the Acceptance of Fear-Based Road Safety Advertisements - Lewis, I, R Tay, B Watson | |
| Services Marketing | Franchisee-Franchisor Compatibility: it's A Two-Way Street - Lim, J, L Frazer | |
| Strategic Marketing Issues | Organisational Resources and Agility: Implications for Organisational Performance - Lim, S, F Mavondo | |
| Continuation of the Work of Ehrenberg and Bass | Effects of Data Aggregation on the forecasting Accuracy of Diffusion Models - Lindqvist, J, K Puumalainen | |
| Personal Selling and Sales Management | An Evaluation of Marketing issues in Sales force Automation - Lingaiah, N, G Pires, J Stanton | |
| Marketing Research and Research Methodologies | Archetypal Analysis: A New Way to Segment Markets Based on Extreme individuals - Li, S, P Wang, Jordan Louviere, R Carson | |
| Conceptual Papers / Marketing Theory | A Framework for Evaluating the Performance of Marketing Systems - List, D | |
| Marketing in International and Cross-Cultural Environments | Communication Media and online Trust-Comparing Australian and Chinese Perceptions - Liu, F, J Murphy | |
| Marketing in International and Cross-Cultural Environments | The Effect of Mother tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements - Liu, F, D Mizerski, K Kirsner | |
| Conceptual Papers / Marketing Theory | Modelling a Hierarchy of Consumer Decision States: the Choice of Island Holiday Destinations and Dvd Players - Louviere, J, D S Waller, M D Smith | |
| Advertising / Marketing Communications Issues | The Applicibility of Action Research to IMC - Luxton, S, M Read | |
| Marketing Education | The Crisis in Uk Higher Education: Exploring Survival-Based Strategies and their Marketing Implications - Lynch, R, P Baines | |
M | <top> | |
| Marketing in International and Cross-Cultural Environments | Competition Among tourist Destinations: Further Evidence of the Duplication of Purchase Law - Mansfield, A, J Romaniuk, B Sharp | |
| Market Orientation and Relationship Marketing | Testing Emerson's Dependence-Response Typology in A Cross-National Services Market - March, R | |
| Personal Selling and Sales Management | Functional Conflict and the Effectiveness of Marketing Manager/Sales Manager Working Relationships - Massey, G, P L Dawes | |
| Marketing in International and Cross-Cultural Environments | First Steps towards An internationally invariant Measure of Firm Performance - Matear, S, J W Cadogan, G Hooley | |
| Continuation of the Work of Ehrenberg and Bass | Useful, Accessible Heterogeneous Mnl Model Estimation With Unbalanced Availability Scan Panel Data Examples, and Relevance to the Dmd and Bbd S-Statistic and Dynamic Loyalty - Mather, D | |
| Conceptual Papers / Marketing Theory | Repeat Purchase Theory and Website Revisitation Frameworks - Maulana, A, M Craig-Lees | |
| Political, Social and Not-for-Profit Marketing | Beyond Demographic Segmentation: A Behavioural Approach to Performing Arts Marketing - McArthur, S, Balasubramanian | |
| Personal Selling and Sales Management | Marketing Position Taxonomies: An Empirical Analysis - McClaren, N, R Shaw | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Database Segmentation for Product Strategy Development - McClymont, H, J Young | |
| Personal Selling and Sales Management | Developing Database Marketing Strategies for Consumer Markets: A Cross-industry, theory-Building Study - McClymont, H | |
| Services Marketing | towards An More inclusive Model for Understanding Service Failure and Service Recovery - McCole, P, A Herwadkar | |
| Services Marketing | Explaining Non-Renewal Behaviour: An Empirical investigation of Recently Lapsed Nrl Club Members - McDonald, H, B Centra, J Vieceli | |
| Services Marketing | Can Customer Loyalty Be Bought? the Effect of Cost on Customer Loyalty Development - McMullan, R | |
| Services Marketing | Understanding Older Consumers’ Usage of Self-Service Banking Technologies:Test of Two Models - McPhail, J, G Fogarty, R H Walker | |
| Services Marketing | The Robustness of the Behavioural-intentions Battery in Services Scenarios - McQuilken, L, R N Shaw | |
| Market Orientation and Relationship Marketing | Adaptive Versus Exchange interactions By individuals in An industrial Network - Medlin, C, G G Ottensen, L Foss | |
| Market Orientation and Relationship Marketing | Variation in Service Relationships: A Preliminary investigation - Medlin, C, S Rao | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Hidden Superior Marketing Systems of Franchisees: A Comparison of High Versus Average Performers - Merrilees, B, L Frazer | |
| Buyer Behaviour | Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe - Meyer, T, M Cronley, J J Kelaris, S S Posavac | |
| Market Orientation and Relationship Marketing | Loyalty Programs and their Impact on Repeat Purchase Behaviour : A Replication and An Extension on the | |
| Online Marketing | A Developmental Approach to Teaching internet Marketing - Miller, R, R Stace, G Howell | |
| Buyer Behaviour | Do Customers Feel Disadvantaged in Non-Price Scanning Stores - Miranda, M, L Konya, I Havrila | |
| Buyer Behaviour | Seniors’ Service issues When interacting With their GP's and Supermarkets - Mizerski, K, S Pettigrew, R Donovan | |
| Marketing Education | Academic Performance of Marketing Students By Student Characteristics - Mizerski, K, S Pettigrew | |
| Services Marketing | Service Amelioration: An Alternative Model of Customer Satisfaction - Mok, W, J Hendry | |
| Online Marketing | internet Abandoned Cart Syndrome (Acs): the Application of Risk Perception - Moore, S, C H Patti | |
| Marketing Education | A Self-Determination Approach to Understanding the Protection and Attainment of Delayed, High Cost Goals - Morse, A, A Peloso | |
| Buyer Behaviour | An Investigation of Multi-Product Loyalty in Financial Services - Mundt, K, B Sharp, J Dawes | |
| Market Orientation and Relationship Marketing | Augmenting Relationship Marketing With A Stakeholder and Triple Bottom Line Orientation to Enhance Business Profitability - Murphy, B, P Maguiness, C Prescott, S Wislang | |
N | <top> | |
| Political, Social and Not-for-Profit Marketing | Stakeholder Salience Reloaded: Operationalising Corporate Social Responsibility - Neville, B, B Menguc, S J Bell | |
| Online Marketing | Which B2B E-Business Model: the Case of Australian Agribusiness Organisations - Ng, E, M Lawley, J Summers | |
| Services Marketing | Understanding Service Failure and Recovery: A Customer-Based Phenomenographic Approach - Nguyen, D, J R McColl-Kennedy | |
| Marketing in International and Cross-Cultural Environments | Migrant Acculturation and Consumption Motivations: An Empirical Study of the Vietnamese - Nguyen, TM J Polonsky | |
| Branding | The Effect of Advertised Messages on Light and Heavy Users' Brand Perceptions - Nicholls, E, J Romaniuk, B Sharp | |
| Conceptual Papers / Marketing Theory | The Symbolic Use of information in an Exporting Setting: A Cognitive Psychological Persepctive - Nota, S, G R Durden, A Souchon | |
O | <top> | |
| Buyer Behaviour | The influence of Atmospherics on Patrons in Irish theme Pubs - O’Mahony, B, W Binney, J Hall | |
| Services Marketing | An Analysis of the Stability of Visitors’ Perceptions of Service Quality Provided By A tourist Destination - O’Neill, M, A Palmer | |
| Marketing Research and Research Methodologies | Australian Business Organizations Perceptions of the Value of formal Marketing Research: A Comparartive Study of Firms With High Versus Low Level of Business Performance - Ogunmokun, G, J Paul, I Chin | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Effects of Product Maturity on Bundle Preferences - Oppewal, H, A Rock | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | What Distinguishes Successful New Services in the Hospitality industry - Ottenbacher, M | |
| Market Orientation and Relationship Marketing | The influencing Manager:An Exploratory Study of Market Driving Behaviour - Ottesen, G, K Gronhaug | |
| Political, Social and Not-for-Profit Marketing | Green Promises: An Examination of Third Party Environmental Certification Claims - Ozanne, L | |
P | <top> | |
| Advertising / Marketing Communications Issues | What do People do in the Ad Breaks? - Paech, S, E Reibe, B Sharp | |
| Market Orientation and Relationship Marketing | Mutuality in Business Relationships - Papageorgiou, N | |
| Services Marketing | Customer Citizenship Behaviour in Service Organizations: A Social Exchange Model - Patterson, P, M A Razzaque, C Terry | |
| Marketing Education | Stimulating Higher Learning: An Educator-Learner Gap Analysis of Learning tools - Patti, C | |
| Political, Social and Not-for-Profit Marketing | Building A Brand Relationship With Voters: the Need for Imc Within Political Parties - Patti, C, E Luck, S Chapman | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Diffusion of innovation - the Adoption of Electronic Commerce By Small and Medium Enterprises (SMEs) in Regional Australia - Pease, W, M Rowe | |
| Online Marketing | Exploring the influence of Atmospherics Web Store Image on Perceived Srevice Quality in An internet Retailing Environment - Pek-Zi, J, M Zaman | |
| Marketing Education | Self-Efficacy as A Determinant of Student Goal Orientation: How does the Learning Environment influence This? - Peloso, A, B Galliford | |
| Buyer Behaviour | The Communication Habits of Generation Y: An Exploratory Study - Perdedjian, T, L Micevski, E Cother, R Poole, I Vojdanovski, P J Rosenberger | |
| Strategic Marketing Issues | Transformation in the Emerging Networked Economy: Implications for Strategic Marketing - Perrott, B | |
| Advertising / Marketing Communications Issues | The Effect of Planned Versus Impulse Viewing on Television Advertising Avoidance: An Exploratory Observer / Survey Approach - Phau, I, S Dix | |
| Strategic Marketing Issues | The Use of Performance Measures in Small to Medium Enterprises (SMEs) - An Exploratory Study - Phillips, B, T Tan Tsu Wee, T Shanka | |
| Marketing Education | ‘Hot Chicks’, ‘Better Parties’ Or Academic Stuff - Perceptions of A Regional University Campus Using Repertory Grid Analysis and Importance-Performance Analysis - Pike, S | |
| Services Marketing | Service-Provider Retention and Switching Behaviour By Ethnic Minority Consumers [Emcs]: the Portuguese Community in Sydney - Pires, G, J Stanton | |
| Market Orientation and Relationship Marketing | Re-Examing Relationship Development - Polonsky, M, S Beldona, S W Schuppisser | |
| Marketing Education | What Are We Really Evaluating When We Rank Journals - Comparisons of Views - Polonsky, M, P Whitelaw | |
| Pricing and Financial Issues in Marketing | Measuring Marketing Performance: A Critique of Empirical Literature - Pont, M, R Shaw | |
| Buyer Behaviour | Personal Values: A Comparative Study Between Mall and online Shoppers - Poole, M, A O'Cass | |
| Services Marketing | The Impact of Cultural Orientation on Post-Recovery Service Satisfaction - Prasongsukarn, K, P Patterson, E Cowley, M Edwardson | |
| Conceptual Papers / Marketing Theory | Linking Perceived Value of and Loyalty to Mobile Services - Pura, M | |
Q | <top> | |
| Marketing in International and Cross-Cultural Environments | Genetically Modified Food & Consumer Rights: A Cross Cultural Marketing Perspective - Quazi, A, A O'Cass, R Rugimbana, U Brown | |
R | <top> | |
| Marketing Education | Relational Benefits in A Higher Education Service Context: - Raciti, M, T Ward | |
| Online Marketing | Building Customer Relationships Over the internet: investigation in Hotel industry in Thailand - Rao, S, T Parnma | |
| Market Orientation and Relationship Marketing | Learning Orientation and Market Orientation: From An Alliance Perspective - Ratten, V, H Ratten | |
| Market Orientation and Relationship Marketing | Collaborative Experience and Alliance Performance: the Mediating Role of Market Orientation. - Ratten, V | |
| Marketing Education | Employers Perceptions of Technical Skills With Co-Operative Marketing Students - Rees, M | |
| Marketing in International and Cross-Cultural Environments | A Proposal for A Modification of Johanson and Mattsson's (1988) Typology of international Business Networks for Entry into Turbulent0 Transitional Markets - Reid, I, S Freeman | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Program Level Drivers of Successful Product innovation - Reid, M | |
| Buyer Behaviour | Taming Frankenstein?: Investigating Consumer Perceptions of the Advertising of Genetically Modified Food - Renton, M, D Fortin | |
| Online Marketing | Orientation and Impact of Non-Profit Museum Web Sites - Rentschler, R, G Geursen | |
| Services Marketing | Sales Or Lost Sales? An insight into the Marketing Barriers Affecting Frontline Employees’ Satisfaction and Attitudinal Commitment in A Fashion Retail Outlet. - Rex, J, V Kalimnios | |
| Market Orientation and Relationship Marketing | Managing the Mall Relationship: does Trust Lead to Cooperation? - Roberts, J, B Merrilees | |
| Marketing Research and Research Methodologies | Adjusting Purchase intent for Diffusion Effects in Growing industries - Roberts, J, P Morrison | |
| Online Marketing | The Impact of Electronic Commerce on Brand Portfolio Management: the Case of Electronic Retailing - Roberts, M, B A Lukas, G Whitwell | |
| Services Marketing | The Impact of Technology-Based Systems on Relationship Marketing - in the Banking Sector - Roberts, Z, L Carter | |
| Services Marketing | do Loyalty Programs Build A Long-Term Relationship With Customer? A Banking Perspective. - Roberts, Z, L Carter | |
| Branding | Brand User Perceptions of Trust – do they Differ? - Romaniuk, J, S Bogomolova | |
| Branding | "Pareto Share" in Customer Based Brand Knowledge - Romaniuk, J, B Sharp | |
| Continuation of the Work of Ehrenberg and Bass | Testing An Empirical Generalisation: the Underlying Structure of Brand (and Ad) Awareness Scores - Romaniuk, J, B Sharp, S Paech, C Driesener | |
| Market Orientation and Relationship Marketing | Strategic Orientation, Symmetrical Ignorance and Success in the Australian Motion Picture industry. - Rossiter, C, J Radbourne | |
| Advertising / Marketing Communications Issues | Visual Creativity in Advertising: A Functional Typology - Rossiter, J, T Langner, L Ang | |
| Political, Social and Not-for-Profit Marketing | The Behaviour Patterns of South African Consumers towards Gambling: A Follow-Up Study - Rousseau, G, D Venter | |
| Strategic Marketing Issues | The Impact of Corporate Identity Structure on Corporate Identity Building:A Framework for Further Research - Rufaidah, P, M A Razzaque, A Walpole | |
| Continuation of the Work of Ehrenberg and Bass | Picking Apart the Brand Purchase Rates - Rungie, C, C Driesener | |
S | <top> | |
| Continuation of the Work of Ehrenberg and Bass | Comparing the Effect of Habit in the online Game Play of Australian and indonesian Gamers - Said, L, D Mizerski, D Lam | |
| Market Orientation and Relationship Marketing | Short-Term Use of References in Business Marketing - A Proposal for A Process Framework - Salminen, R | |
| Conceptual Papers / Marketing Theory | Digitalisation and the Changing Structure of Business Networks - Salo, J, K Alajoutsijarvi, H Karjaluoto | |
| Conceptual Papers / Marketing Theory | Evolving Consumers and General Practice GP Quality of Service: an Alternative theory of Service Quality - Schembri, S | |
| Advertising / Marketing Communications Issues | Stakeholders & Gender: A New Phenomenon? - Scholem, P, F Mavondo | |
| Advertising / Marketing Communications Issues | Audience Characteristics and Product Placement Effects - Scott, J, M Craig-Lees | |
| Services Marketing | New Product Development Processes Within the Australian Software industry - Severin, J, P Harrison, H McDonald | |
| Political, Social and Not-for-Profit Marketing | Marketing Public Art - Seymour, R, C Webster | |
| Marketing in International and Cross-Cultural Environments | Visiting Thailand: Investigating Choice Criteria Among tourists From China - Shannon, R, C Yoopetch | |
| Services Marketing | An Exploration of Country of Origin Effects in the Vietnamese Life insurance industry - Shannon, R, V Q Vinh | |
| Conceptual Papers / Marketing Theory | Decision theory: Poised for the New Mellennium - Shao, W, A Lye, S Rundle-Thiele, C Fausnaugh | |
| Marketing Research and Research Methodologies | Benefits of Observational Research - Sharp, A, M Tustin | |
| Continuation of the Work of Ehrenberg and Bass | Positioning & Partitioning - A Replication and Extension - Sharp, A, B Sharp, N Redford | |
| Strategic Marketing Issues | Career Orientations of Marketing Employees: An Empirical Analysis - Shaw, R, C Williams, L Shore | |
| Distribution and Logistics Issues in Marketing | Conflict in the Manufacturer-Retailer Relationship: Sales Promotion in the New Zealand Supermarket Industry - Simpson, L | |
| Marketing Research and Research Methodologies | A General Unfolding Approach for Modeling Sku Choice - Sinha, A, A Sahgal | |
| Buyer Behaviour | Understanding Youth Motivations of Entertainment Consumption at Shopping Centres: Implications for Shopping Centre Marketing - Sit, J | |
| Conceptual Papers / Marketing Theory | A Conceptual Framework for Entertainment Consumption at Shopping Centres: An Extension to Functional Congruity of Satisfaction - Sit, J, B Merrilees, D Grace | |
| Services Marketing | Impact of Entertainment on Regional Shopping Centre Image: Implications for Youth Shopper Segmentation - Sit, J, D Birch | |
| Branding | Are Gold Medals Worth the Effort? An Experimental investigation of their Value in Wine Marketing - Skeggs, B, R Hamlin, R S Welsh | |
| Conceptual Papers / Marketing Theory | Brand Value in the Context of Australian Football League Clubs - Slattery, H, R N Shaw | |
| Conceptual Papers / Marketing Theory | Self-Regulation and Consumer Goal-Directed Behavior: the Role of the Feared Self in Motivating Behavior and Moderating Persuasion - Sobh, R, B Juric, C Lee | |
| Market Orientation and Relationship Marketing | The Relationships Between Market Orientation, Supplier Partnership, and Firm Performance in A Retail Context - Soehadi, A | |
| Services Marketing | Utilisation of Customer information in Service Development-An Exploratory Study - Solhäll, C | |
| Strategic Marketing Issues | Propositions Addressing Perceived Differences in the Value of Hard and Soft information in Marketing Decision Support Systems - Spence, M | |
| Market Orientation and Relationship Marketing | Managing Customer Contact Service Through Database Marketing: Developing A theoretical Framework - Spencer-Matthews, S, S Rao | |
| Services Marketing | Conceptualising Service Performance of tourist Attractions - Spinks, W, M Lawley | |
| Services Marketing | The Effects of Country Image on Consumer Evaluations of A Hybrid Service - Srikatanyoo, N | |
| Strategic Marketing Issues | increasing Acceptance of Managers for the Use of Marketing Decision Support Systems - Stern, D | |
| Continuation of the Work of Ehrenberg and Bass | Effects of Prescription Medicine Advertising on Prescrivbing Behaviour - Stern, P, J Hoek | |
| Market Orientation and Relationship Marketing | inter-Organisational Relationships for Events tourism Strategy Making: Using Convergent interviews to Refine the Research issues - Stokes, R | |
| Branding | Corporate Rebranding: issues and Implications - Stuart, H | |
| Conceptual Papers / Marketing Theory | Mutual versus Interactive Trust: A Conceptual Approach - Svensson, G | |
| Distribution and Logistics Issues in Marketing | A Typology of Relationship Strategies Towards Suppliers - Svensson, G | |
| Online Marketing | The Impact of the internet on Consumer Lifestyles: Qualitative insights From Households in Country Australia - Sweeney, A, M Morrison | |
T | <top> | |
| Marketing in International and Cross-Cultural Environments | The Applicability of Popular Market Orientation Measures Developed in the West to Small and Medium Sized Enterprises in China: Some Evidence - Tang, Y, Y Zhang | |
| Marketing in International and Cross-Cultural Environments | Exploring the association Between Characteristics of Collectively-Owned Small and Medium-Sized Enterprises in China and their Varied Business Performance - Tang, Y, Y Zhang | |
| Advertising / Marketing Communications Issues | Effectiveness of Road Safety Advertising in Reducing Fatal Crashes in New Zealand - Tay, R | |
| Market Orientation and Relationship Marketing | Examining the Determinants of Coordination Effort in A Franchise Context. - Terawatanavong, C, A Paladino | |
| Market Orientation and Relationship Marketing | The Role of Bilateral interdependence in Buyer-Supplier Relationship - Terawatanavong, C, R E Widing, G Whitwell | |
| Services Marketing | Service Quality of Entertainment Parks in Vietnam: A Replication Study - Tho, N, N J Barrett, N Trang | |
| Buyer Behaviour | Profiling the Frugal Consumer - Todd, S, R Lawson | |
| Political, Social and Not-for-Profit Marketing | Sustainable Marketing: Underlying Complexities - Toleman, D | |
| Services Marketing | Customers as Spatial and Social influencers on Other Customers in the Social-Servicescape - Tombs, A, J R McColl-Kennedy | |
| Marketing Education | Perspectives on the Development of A Marketing Professional - Tsarenko, Y, I Walker, P Wagstaff | |
| Market Orientation and Relationship Marketing | Building Competitive Advantage and Superior Performance on Market Relating Capability - Tuominen, M, A Rajala, K Moller, S Hyvonen | |
| Market Orientation and Relationship Marketing | Channel Partnering: Delving into the ‘Black Box’ of Ecr initiative - Tuominen, M, N Home | |
U | <top> | |
| Continuation of the Work of Ehrenberg and Bass | toothpaste Purchasing in China: Patterns of Buyer Behaviour - Uncles, M, S Kwok | |
V | <top> | |
| Conceptual Papers / Marketing Theory | The Relationship Between Channel Metrics, Strategy and Marketing Performance - Valos, M, C Dubelaar | |
| Marketing Research and Research Methodologies | The Relationship Between Business Unit Strategy and the Use of Market Research - Valos, M, D Bednall | |
| Strategic Marketing Issues | Aligning Marketing Strategy and Marketing Implementation for Marketing Performance - Valos, M, F Mavondo | |
| Conceptual Papers / Marketing Theory | A Conceptual Model of Tourism Destination Competitiveness and Attractiveness - Vengesayi, S | |
| Advertising / Marketing Communications Issues | Media Consumption as Secondary Time Use: the Effect of Time Pressure. - Vitartas, P, D Scott | |
| Marketing Research and Research Methodologies | A Rough Cluster Analysis of Shopping Orientation Data - Voges, K, N Pope, M Brown | |
| Market Orientation and Relationship Marketing | The internet as A Service Delivery Channel for industrial Firms: A Case Study - von Wendt-Eccles, J | |
| Market Orientation and Relationship Marketing | Leadership Styles, internal Marketing, and Market Orientation: Conceptualising the Relationships. - Voola, R, G Casimir, H Haugen | |
| Strategic Marketing Issues | Conceptualizing the Relationships Between intangible Firm Capabilities, Technology Adoption and Competitive Advantage: Resource Based Perspective - Voola, R | |
W | <top> | |
| Services Marketing | Exploring Technology-Enabled Service Usage Behaviour: Voluntary Vs Non-Voluntary Use - Walker, R, L W Johnson | |
| Marketing in International and Cross-Cultural Environments | assessing Consumer Vanity in Australia and China - Wang, P | |
| Market Orientation and Relationship Marketing | How to Aid Entry to Business Networks Using Collective Social Processes - Ward, T, R Shackleford | |
| Services Marketing | A Typology of Customer Service Encounters - Ward, T, N Hafey | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Motivations for aspiring Multiple Unit Franchisees in Australia - Weaven, S, L Frazer | |
| Online Marketing | internet Banking Service Quality: Are Providers Meeting Expectations? - White, H, F Nteli | |
| Marketing in International and Cross-Cultural Environments | Managing Stakeholder "Push Back", An Exploratory investigation into Delaing With Negative Cross Cultural Communication in A Global Environment-Implications for Marketing - White, M, J Haire, J Rex, J King | |
| Marketing Education | on Generalising: Seeing the General in the Particular and the Particular in the General in Marketing Research - Wilkinson, I | |
| Conceptual Papers / Marketing Theory | The Ontology, Epistemology, Etymology and Phenomenology of Consumer Satisfaction - Williams, J | |
| Continuation of the Work of Ehrenberg and Bass | Hierarchical Bayesian Analysis of Repeat Buying Data - Williams, J | |
| Conceptual Papers / Marketing Theory | The Importance of Investigating the Existence of Cohort Groups in Marketing - Wilson, D, C Rungie | |
| Conceptual Papers / Marketing Theory | Improving the Potential to Forecast Demand for Wine By Testing Consumers Self-Reporting on Wine Consumption Through A Retrospective Study - Wilson, D | |
| Strategic Marketing Issues | Key Determinants of Successful Marketing Strategy Implementation - Wilson, K, S M Wong | |
| Branding | Expected Patterns in Negative Image Attributes - Winchester, M, J Romaniuk | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Horses for Courses: Website Sophistication of SME Exporters - Winklhofer, H, K Houghton, C Howorth | |
| Online Marketing | Consumer Relational Benefits and Switching Costs in internet-Based Electronic Markets: A Conceptual Exploration - Wong, M, K R Deans, S Todd | |
| Online Marketing | Factors Contributing to online Community Members’ Commitment: A Conceptual Model - Wong, M, S Todd, K R Deans | |
| Continuation of the Work of Ehrenberg and Bass | Brand Imprinting and Marketing influences on Long-Term Brand Choice - How Large is the Behavioral Primacy Effect and How do Marketing tools. Work to Reinforce and Overcome the Consumer's initial Brand Experience? - Woodside, A, M Uncles | |
| Marketing in International and Cross-Cultural Environments | Payment Cards in China: Past, Present and Future - Worthington, S, X Deng | |
| Continuation of the Work of Ehrenberg and Bass | is Your Defection Rate too High, too Low Or Just Right? - Wright, M, E Riebe | |
Y | <top> | |
| Personal Selling and Sales Management | Can Cultural Values and Political Ideology Moderate Salespeople Motivation? An Empirical Research on Chinese Salespeople - Yang, S, A Pecotich | |
| Marketing in International and Cross-Cultural Environments | Activities of interest Among Chinese tourists Visiting Thailand - Yoopetch, C, R Shannon | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Characteristics and Expenditure Patterns of Australian Households Using Mobile Phones - Yusuf, F, M B Naseri | |
Z | <top> | |
| Entrepreneurship, Innovation and Large and Small Business Marketing | Driving Markets Through an Entrepreneurial Orientation - Zortea, E, J Darroch, S Matear |
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