Consumer Co-creation of Product Quality: Examining Home Advantage in State-of-Origin Rugby

Charles Areni, The University of Sydney

Home Advantage in State-of-Origin Rugby: Can Fans Co-create Product Quality?

Results of 84 State of Origin rugby league matches were analysed to determine the extent of home advantage (HA). When the Queensland Maroons play at home in Lang Park/Suncorp Stadium they win 64% of the time (30 wins, 17 losses), with an average point spread of +4.32 points. However, they win only 43% of the time (16 losses, 21 losses) when they are away in New South Wales, with the average spread of -2.76. The contingencies for winning percentage (21 = 3.55, p < .06) and point spread (t1,83 = 2.5, p < .02) are significant, indicating that home ground advantage exists.

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