The (interim) 2011 ANZMAC Conference Proceedings Sorted by Track Stream.

This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page.

 

Paper Track	Paper Title
01. Marketing Communications	Quantifying Freeview’s Effect on TV Advertising Campaign Delivery in Australia
01. Marketing Communications	Launch of Freeview in Australia: Where did the audience come from?
01. Marketing Communications	A Longitudinal Analysis of Consistency in Repeated Choice
01. Marketing Communications	A Multi-Industry Analysis of Service Fairness Themes from the Professional Female Viewpoint
01. Marketing Communications	Relationships between Consumers and Brands in Video Games
01. Marketing Communications	Dr Jeckylls of advertising communication: The rise of French responsible agencies
01. Marketing Communications	Personalisation versus privacy: A conceptual paper reviewing consumer privacy concerns online & personalisation strategies in marketing communications.
01. Marketing Communications	Brand Owners Recommend their Brand More When They Hear Others Recommend It
01. Marketing Communications	An empirical investigation into the combined effect of sequence and multiple–media exposure on audience attitudes
01. Marketing Communications	Projections of Male Attractiveness Types in Australia
01. Marketing Communications	Exploring the association between social media, narcissism, empathy, the desire for fame and well-being
01. Marketing Communications	Plainly Powerful Packaging – Marketing Objectives of Cigarette Pack Design
01. Marketing Communications	Embedding offline product seeding referrals into the Facebook friendship network: a field study
01. Marketing Communications	Communicating Sponsorships: Affiliation vs. Contribution
01. Marketing Communications	Small and Large Hashtags: Parallels to Consumer Behaviour and Differing Double Jeopardy Effects in the Twittersphere.
01. Marketing Communications	Exploring the Impact of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Female Consumers: A Conceptual Framework
01. Marketing Communications	Mandatory residential energy efficiency rating: how are marketers likely to respond?
01. Marketing Communications	Celebrity Brand Value: Using the MECCAS Model to Evaluate Celebrity Endorsement Advertising Strategy
01. Marketing Communications	Like? Advertising Practitioners views of social media as an advertising research tool
01. Marketing Communications	Corporate Sponsorship Activities and the Information Sources of Employees
01. Marketing Communications	Appeal to All Senses in Luxury marketing: A Multi-Sensory Communication Approach
01. Marketing Communications	Exploring the Likeability of Celebrity Endorsements in Advertising in Asia
01. Marketing Communications	Word of Mouth as Entertainment: Discovering a new WOM Motivator
01. Marketing Communications	Use of Embedded Brand Community Network for Brand Co-creation
01. Marketing Communications	Visual Images in Advertising to the Gay Market
01. Marketing Communications	New Advances in Brand Narration: the Surfingtelling
01. Marketing Communications	Plain Packaging of Cigarettes: An Ineffective Remedy with Unintended Consequences
01. Marketing Communications	Rational vs. Emotional Appeals With Communications to Landholders: A Review of Focus Group Responses
01. Marketing Communications	Reconnecting with SME customers post GFC: What do banks in Australia need to do?
01. Marketing Communications	To shock or inspire? Understanding which emotions drive video sharing on Facebook.
01. Marketing Communications	What Stimulates Word of Mouth? Finding the Conversation-worthy Elements in a TV Program
01. Marketing Communications	Word of Mouth for Movies: Examining Content and Valence
01. Marketing Communications	Alcohol Between the Covers: The Portrayal of Alcohol in Online Versions of Magazines Read by Young Women
01. Marketing Communications	Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia
01. Marketing Communications	Advertising is More Influential than Word-of-mouth? That would be Something to Talk About!
01. Marketing Communications	Do Capital Markets Reward Marketing Communication Efficiency?
01. Marketing Communications	Behavioural Measures: Can they predict television program growth and decline?
01. Marketing Communications	Advertising for High Reach in a Fragmented Television Market: Is It Possible to Improve?
01. Marketing Communications	What if the truth comes out? Exploring consumer attitudes toward misrepresented ads
01. Marketing Communications	A Map of the New Television Ad Model Landscape: Viewer and Industry Evaluations
01. Marketing Communications	Connecting Word-of-Mouth to Corporate Reputation
02. B2B Marketing	A Model of Customer Attractiveness in Professional Business Services
02. B2B Marketing	Corporate Restructuring and Customers and Suppliers
02. B2B Marketing	In the Shade of the Employer – Drivers and Barriers for Participation in Professional Communities
02. B2B Marketing	A Customer Value Assessment Practices in Business Markets
02. B2B Marketing	B2B – Interactive Sensemaking and the In-between
02. B2B Marketing	Channel Preference: B2B online and catalogue determinants
02. B2B Marketing	The Role of Perceived Competencies in Influencing Buyer’s Risk and Value Perception in Business-to-Business Projects
02. B2B Marketing	Customer attitudes in B2B Services: A longitudinal analysis
03. Brands and Brand Management	Counterfeit Branding: A System Level Analysis of a Marketing Problem
03. Brands and Brand Management	The Development of a Scale for Prototypical Brands
03. Brands and Brand Management	Premium Generic Brand choice vis-à-vis generic and national brands: A scenario comparison for self use, family consumption and gift giving in a food and non-food context
03. Brands and Brand Management	Critical Success Factors for an Emerging Territorial Brand: The Case of Central Otago Wines
03. Brands and Brand Management	Building Brand Resonance: An Exploration of Brand Presence on Social Media Sites
03. Brands and Brand Management	The Positioning of Premium Private Label Brands
03. Brands and Brand Management	Brand Communities of Facebook: How Do They Create value?
03. Brands and Brand Management	Brand attributes: Differences in perceptions across product and service types
03. Brands and Brand Management	Branding in Small Firms: Are All SMEs Similar?
03. Brands and Brand Management	Brand-Made Children in New Zealand Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook.
03. Brands and Brand Management	Consumers Need for Uniqueness and Status: Do Australian Generation Y Men and Women Purchase Differently?
03. Brands and Brand Management	A Study on Brand Negative Publicity: Performance and Value Relevance
03. Brands and Brand Management	Characteristics of Cool Brands:The Development of a Scale
03. Brands and Brand Management	Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service||firms
03. Brands and Brand Management	Vavilovian Mimicry in the Luxury Brand Industry: A Look at Crocodile and Lacoste
03. Brands and Brand Management	Role of Brand Equity on Customer Loyalty in Business Service Context of Australia
03. Brands and Brand Management	The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value
03. Brands and Brand Management	The incidence of brand rejection in FMCG categories
03. Brands and Brand Management	Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China
03. Brands and Brand Management	The Four Pillars of Brand Management
04. Consumer Behaviour	Consumer Response to Product-harm Crises: the Role of Product Knowledge and Message Involvement
04. Consumer Behaviour	Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan
04. Consumer Behaviour	‘As long as you have some of that, it cancels it out’: How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour
04. Consumer Behaviour	A Longitudinal Investigation of the Life Course and Lifestyles
04. Consumer Behaviour	The Delicate Balance Between Real and Fake
04. Consumer Behaviour	Consumers Acceptance of Innovation: A Proposed Extension to the CAT Model
04. Consumer Behaviour	Exploring the Ethical Consumption Intention-Behaviour Gap: Prioritisation, Plans, Sacrifice and Shopping
04. Consumer Behaviour	Flow as a Catalysis for Information Diffusion in an Online Social Network
04. Consumer Behaviour	Keeping it real: applying a 360 degrees of authenticity
04. Consumer Behaviour	Relationships between Quintessence and Strong Word of Mouth Behaviour
04. Consumer Behaviour	Furthering the Understanding of Online Consumer Behaviour
04. Consumer Behaviour	Webs of Belonging: Beyond Intercultural Dyads in Immigrant Acculturation Research
04. Consumer Behaviour	Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Preliminary Study
04. Consumer Behaviour	We’re Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community
04. Consumer Behaviour	Seminal exchanges: Exchanges that change our lives
04. Consumer Behaviour
04. Consumer Behaviour	‘Who are you and stop polluting my community’: new insights into the study of online communities of consumption
04. Consumer Behaviour	Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
04. Consumer Behaviour	Consumer Acceptance of SMS Advertising – Evidence from Australian Consumers
04. Consumer Behaviour	South Korean Consumers’ Attitudes towards SMS Advertising
04. Consumer Behaviour	It’s too hard to be ‘green’: The theory of neutralisation
04. Consumer Behaviour	Selling Dreams or Empty Promises: Customer Perceived Values in the Trade-Off between Genuine Luxury and Counterfeit Goods
04. Consumer Behaviour	How Does Lifestyle Shape Ethnic Shopping Behaviour: A Study on Indonesian Chinese Consumers
04. Consumer Behaviour	An Investigation of the Success of Targeting Radio Stations in New Zealand
04. Consumer Behaviour	A Proposed Study on Consumer Attitudes towards Generic Prescription Medicines in Australia
04. Consumer Behaviour	Evidence that Loyalty is a Natural Behaviour
04. Consumer Behaviour	Consumer´s Love and Willingness to Sacrifice for a Brand
04. Consumer Behaviour	Is ‘domestic’ better to buy? – Study on consumer ethnocentrism among students
04. Consumer Behaviour	Exploring aspects of Brand Extensions for their impacts on Purchase Intentions in the Beverage Market: A Comparative Study
04. Consumer Behaviour	Defining Consumer Imagination: A Qualitative Inquiry
04. Consumer Behaviour	Malcolm Gladwell versus Twitter: Examining the Behaviours of Market Mavens in Social Media
04. Consumer Behaviour	Jekyll and Hyde? Social Smokers’ Conflicted Identities
04. Consumer Behaviour	Vulnerable Consumers and Retail Pharmacy Selection Process
04. Consumer Behaviour	Packaging Fluency: Toward Definition and Conceptualisation
04. Consumer Behaviour	A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory
04. Consumer Behaviour	Automatic Processes in Evaluation: Cognitively-laden versus Affectively-laden Stimuli in Implicit Attitude Change.
04. Consumer Behaviour	Probing the fuzzy concept of Flow: A longitudinal semantic analysis of Flow theory across multiple eras
04. Consumer Behaviour	Extending the Definition of Context Effects in Product Choice: A First Step of Moving the Behavioural Decision Theory (BDT)-Field into a New Era
04. Consumer Behaviour	Intergenerational Influence on Brand Preference and||Consumption Orientations in Australia
04. Consumer Behaviour	Alcohol consumption risk among New Zealand secondary students
04. Consumer Behaviour	What Expats Want: An Exploration of the Interests of Expatriates Living in Vietnam and Implications for Marketing and Communication Practice
04. Consumer Behaviour	Antecedents to Customer WOM: Examining the Moderating Effect of Involvement
04. Consumer Behaviour	Exploring how Consumers Assess Wool Active-wear
04. Consumer Behaviour	What’s it worth? Testing the Power of an Influencer, Knowledge and Involvement to Moderate Product Cue Usage
04. Consumer Behaviour	Do prototypical brands still have clout in the mature marketplaces of electronics and banking?
04. Consumer Behaviour	Understanding resistance to cell phone banking adoption
04. Consumer Behaviour	Who do parents perceive is pressuring them to buy unhealthy (and healthy foods)?
04. Consumer Behaviour	Exploring the Uses and Gratifications of Luxury Brands
04. Consumer Behaviour	An exploratory study of value seeking behavior towards Internet as an online shopping channel
04. Consumer Behaviour	A value centered study of intention to use Internet for online shopping
04. Consumer Behaviour	The Impact of Love and Quality on Brand Satisfaction and Intentionss
04. Consumer Behaviour	Is Guilt driving the Optimism Bias in Sequential Choice? Three Alternative Explanations
04. Consumer Behaviour	The ‘natural monopoly’ effect in brand image data
04. Consumer Behaviour	Digital Jekyll or Hyde? Marketing in the Age of the Data Doppelgänger
04. Consumer Behaviour	Brand Salience for Durables: An Empirically Based Model
04. Consumer Behaviour	Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective
04. Consumer Behaviour	Switching channels? How enjoyment, dual-tasking and memory affect viewers’ time perceptions and confidence in judgements
04. Consumer Behaviour	Effects of hierarchical information processing on viewers’ perceptions of time
04. Consumer Behaviour	Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda
04. Consumer Behaviour	How Attitudes towards Superstitious Behaviour Influence Consumer Behaviour: Preliminary Evidence from China
04. Consumer Behaviour	The Importance of Prior Knowledge in Understanding Consumer Purchases of Fair Trade Brands
04. Consumer Behaviour	From Cyber to Cyborg: The Influence of Motivation and Personality Traits on the Merging of Consumer and Technology
04. Consumer Behaviour	‘Doing Privacy’: Exploring the Strategies Consumers Use to Achieve Privacy
05. Corporate Social Responsibility and Ethics	The Concept of Corporate Social Responsibility in Small and Medium Sized Accountancy Firms
05. Corporate Social Responsibility and Ethics	Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises
05. Corporate Social Responsibility and Ethics	Consumers’ Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?
05. Corporate Social Responsibility and Ethics	Consumers Emotional Reactions After Brand Crises: The Role Of Corporate Associations
05. Corporate Social Responsibility and Ethics	Four letters but not much spirit: Do Australian alcohol websites comply with the letter and the spirit of the ABAC Code?
05. Corporate Social Responsibility and Ethics	The Development of a Scale to Measure Corporate Social Responsibility Branding
05. Corporate Social Responsibility and Ethics	Attribution of Responsibility and Consumer Punishment Intentions for Ethically Questionable Firm Behaviours
05. Corporate Social Responsibility and Ethics	Biased or Not: Decayed Anger and Attributions in Consumer Reaction to Corporate Social Scandals
05. Corporate Social Responsibility and Ethics	What is considered ethical behaviour and how can it be assured in Outsourcing of Logistics Activities?
05. Corporate Social Responsibility and Ethics	Investigating Chinese and Australian Students’ Awareness and Interpretation of CSR, and the Influence of Studying ‘Socially Innovative Commerce’ Over Time
05. Corporate Social Responsibility and Ethics	The 2000-2010 Sales Ethics Research: Emerging Themes and Future Directions
05. Corporate Social Responsibility and Ethics	The Professional Identity of Marketers and Ethical-Decision Making: A Conceptual Framework
05. Corporate Social Responsibility and Ethics	Developing ethical and CSR standards in Indian corporate sector: A conceptual analysis
05. Corporate Social Responsibility and Ethics	Measuring customer preference for CSR: A best-worst scaling approach
05. Corporate Social Responsibility and Ethics	Failing to Engage: Parents’ Acceptance of the Promotion of Unhealthy Foods to Children
05. Corporate Social Responsibility and Ethics	Saving lives or raising revenue: Analysing media coverage of the alcopops tax in light of the evidence on its effects
05. Corporate Social Responsibility and Ethics	Buying Fair or Buying Local – Assessing the Impact of Some Attitudinal Variables on Ethical Purchase Behaviour
05. Corporate Social Responsibility and Ethics	Ethical consumers’ wool apparel preferences
06. International Marketing	Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study
06. International Marketing	Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study
06. International Marketing	The Use of Religious Symbols on Packaging to Influence Product Preference and Rating
06. International Marketing	An Exploratory Dyadic Study of Customers’ Shopping Habits for Consumer Electronics in China
06. International Marketing	Asian Family-Owned Transnational Firms’ Motives for Internationalising
06. International Marketing	Consumer Perceptions of Products Manufactured in Less Developed Countries versus Country of Brand Origin
06. International Marketing	Business Presence and Strategic Marketing Approaches in a Difficult BOP Environment
06. International Marketing	The effects of absurd ads on memory and persuasion across cultures
06. International Marketing	The Direct and Moderating Effects of Trust and Bargaining Power on Foreign Entry Mode Selection
06. International Marketing	Challenges of Researching Consumers in Emerging markets
06. International Marketing	Sentiment as a driver of perceived export barriers: An exploratory study
06. International Marketing	The Effect of Strategic Orientations on Business Growth – A Cross-national Study
06. International Marketing	Market Orientation in Service Exports: The Role of Government Policies and Competition
06. International Marketing	Collaborative marketing and SME export performance: A network perspective
06. International Marketing	Country of Origin Effects on Consumers’ Perceptions of Cosmetic Brands
08. Marketing Education	OMG! I got a 44%, :((
08. Marketing Education	The student as ‘customer’: Relationship management in higher education
08. Marketing Education	The at risk program for marketing students: how effective is intervention?
08. Marketing Education	Examining academic workload data: who worked the hardest?
08. Marketing Education	Self-Directed Learning A Case Study Using Simulation Game and a Reflective Journal in a Marketing Strategy Capstone Course
08. Marketing Education	Using puppets in the marketing classroom to achieve ‘flow’ experience and student engagement
08. Marketing Education	The Roles of Engagement: Value Co-created Community Engagement between International Students, the University and the Community
08. Marketing Education	What students really think of clients
08. Marketing Education	Value Creation in the Student-University Relationship in the Digital Age
08. Marketing Education	Generation Y’s Antecedents to the Creative Learning Style
08. Marketing Education	Towards Community Learning
08. Marketing Education	Conceptualising a Model that Investigates Drivers and Inhibitors of Students’ University Choice using the Theory of Planned Behaviour
08. Marketing Education	Blending Web2.0 in Marketing Courses to Engage Students at Distance – Reflections on Implementing ‘Facebook’ as a Personal Learning Environment
08. Marketing Education	Personality and self- regulated learning habits: Which is Jekyll and which is Hyde?
08. Marketing Education	Marketing Education and Executive Development: Communities of Practice Approach
08. Marketing Education	Marketing students’ perceptions on study process and assessment: A multi-cohort study
08. Marketing Education	Learning with concept maps: A study to measure change in learning in undergraduate Chinese marketing students
08. Marketing Education	The Influence of Classroom Environment and Approaches to Learning in Achieving Outcomes in Marketing Education
09. Marketing Metrics and Modelling	Complex Modeling in Marketing Using Component Based SEM
09. Marketing Metrics and Modelling	PVRs – Jekyll or Hyde? Examining Penetration, Usage and Effects on Advertising in the Australian Market
09. Marketing Metrics and Modelling	Performance Implications of Organizational Controls in Marketing: Complementary Roles of Marketing Performance Measurement and Market Orientation
09. Marketing Metrics and Modelling	The Market Orientation of Chilean Wine Producers: A Comparison of MKTOR Versus MARKOR
09. Marketing Metrics and Modelling	Values segments and response styles: developed versus emerging economies?
10. Public Sector and Not-For-Profit Marketing	A proposed normative model for evaluation of government marketing communication campaigns
10. Public Sector and Not-For-Profit Marketing	The Gift-Giver, the Sharer, the Sacrificer and the Extraordinaire: Donor Identities in Blood Donation
10. Public Sector and Not-For-Profit Marketing	From Charity to Market Orientation: A Necessity for Survival.
10. Public Sector and Not-For-Profit Marketing	‘We Are Not a Charity Anymore’ – For the Benefit of Society
10. Public Sector and Not-For-Profit Marketing	Conceptualising Service Dominant Logic in Not-for-Profit Marketing
10. Public Sector and Not-For-Profit Marketing	Examining Not-For-Profit Sector Competition: A contributor perspective
10. Public Sector and Not-For-Profit Marketing	The Underlying Structure of the Charity Donation Market in Australia
10. Public Sector and Not-For-Profit Marketing	Risk Assessment in Non-profit and Business Partnerships
10. Public Sector and Not-For-Profit Marketing	Bundling of Online and Offline Learning Solutions – An Explorative Qualitative Study of Customer-Perceived Value
10. Public Sector and Not-For-Profit Marketing	The Silver Lining of Catastrophe – Conceptualising New Donor Acquisition Following a Natural Disaster
10. Public Sector and Not-For-Profit Marketing	The Effect of Relief Appeals on Donations Following a Natural Disaster – Implications for Charity Fundraising
10. Public Sector and Not-For-Profit Marketing	The Curious Case of Church Branding and its Impact on Church Participation
10. Public Sector and Not-For-Profit Marketing	A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour
10. Public Sector and Not-For-Profit Marketing	Why Give? A Multi-Charity Study of Motivation
10. Public Sector and Not-For-Profit Marketing	Informed Decision Making: A Knowledge Co-creation Model for Social Marketing in Adult Vaccination Programs
10. Public Sector and Not-For-Profit Marketing	To Vote or Not to Vote is Not the Question: a Qualitative Investigation of Voter Behaviour in Australia’s Compulsory Political Voting System
11. Relationship Marketing	Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model
11. Relationship Marketing	Examining the Interrelationships of Relationship Quality, Customer Loyalty and Cross Buying Behaviour in the Hong Kong Retail Banking Industry
11. Relationship Marketing	The role of customer gratitude in making a firm’s relationship investments a success
11. Relationship Marketing	“What are we? Where are we heading? – on changes in the understanding and role of advertising agencie”
11. Relationship Marketing	Conceptualising Social CRM in SMEs
11. Relationship Marketing	What Drives Customers’ Patronage in the Long-Run: Comparing the Effects of Customer satisfaction and Customer-Company Identification Across Time||
11. Relationship Marketing	The Perceived Benefits of a Frequent Flyer Program: Scale Development
11. Relationship Marketing	Softening the Blow of Environmental Regulations upon the Building Industry: An Interaction Relationship Marketing Approach
11. Relationship Marketing	Does the softer side of the client-advertising agency relationship matter?
11. Relationship Marketing	Clients’ expectations of their advertising agencies: creativity and relationship management
11. Relationship Marketing	Development and Validation of Customer Advocacy Scale
11. Relationship Marketing	Antecedents and Outcomes of the Participation in Brand Communities: A Portuguese Perspective
11. Relationship Marketing	Exploring Relationship Marketing in the Political Process
11. Relationship Marketing	Word-of-Mouth is More than Recommendations
11. Relationship Marketing	Conceptualising levels of customer relational outcomes within social media
11. Relationship Marketing	Enhancing customer relations using customized printing
11. Relationship Marketing	A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory
11. Relationship Marketing	Collaborative Business Models – Adding an Interaction Perspective to Business Models
11. Relationship Marketing	Co-Creation: A Typology and Conceptual Framework
11. Relationship Marketing	Developing staff commitment through relational paradigm: a study of Indian call centres
11. Relationship Marketing	Performance of Loyalty Programs in Small Businesses: Evidence from Australia
11. Relationship Marketing	Non-uniform Effects of Cognitive Dissonance on Satisfaction and Loyalty
11. Relationship Marketing	Testing firm-employee relationship strength (FERS) as a formative model
12. Research Methods	Dual Shopping Mall Intercept Surveys as a Research Method to Investigate Malaysian Consumers Store Choice Preferences
12. Research Methods	Exploring Children’s Understanding of, and Attitudes towards Marketing-related Research
12. Research Methods	Loyalty vs spontaneity: disentangling the effect of brand equity vs priming on the choice of real life brands
12. Research Methods	28 Boxes: A Content Classification Framework for Twitter
12. Research Methods	Testing Non-response Bias in Survey Data: An Updated Approach
12. Research Methods	The Visual Component: Use of Images to enhance Multimodal Research
12. Research Methods	Does quality win? A Simulation Study on Technological Path Dependence in Two-sided Markets with an Application to Platform Competition in the Smartphone Industry
12. Research Methods	Labeled experimental choice design for estimating attribute and availability cross effects with N attributes and specific brand attribute levels.
12. Research Methods	The Impact of Survey Length, Interactivity and Participant Involvement on Intentions and Satisfaction Across Multiple Panels
12. Research Methods	The strange case of online surveys: response issues and respondent characteristics
12. Research Methods	Social Network Analysis from a Qualitative Perspective
12. Research Methods	Foregrouding the Complexity of the Employee-Brand Experience through a Multi-Modal Narrative Approach
12. Research Methods	Applying Co-word Analysis for Exploratory Studies: a Demonstration using Web-based Data on the Authenticity Construct
12. Research Methods	Assessing the Acquiescence Bias of Online Research Data
12. Research Methods	Understanding the behaviour of the target market: What do adolescents think about when asked questions about their behaviour in the sun?
13. Retailing and Pricing	Taking chances with the pitfalls of price discounts: the case of probabilistic price discounts
13. Retailing and Pricing	An Analysis of Rebate Redemption Promotions
13. Retailing and Pricing	Exploring Mail-in and Online Rebate Redemptions
13. Retailing and Pricing	Network and Switching Cost Effects in Frequency Reward Programs
13. Retailing and Pricing	Consumers’ satisfaction with grocery stores – comparing supermarkets and convenience stores
13. Retailing and Pricing	Retail Concentration Effects on Consumer Welfare: Consumer Satisfaction with Local Mixes of Grocery Stores
13. Retailing and Pricing	The effects of cognitive lock-in and online shopping experience on website selection behaviour
13. Retailing and Pricing	Differences in shopping mall patrons: An Indian context
13. Retailing and Pricing	The Impact of Tariff Choices – How Consumers Overuse Services
13. Retailing and Pricing	A Changing Game: Understanding Multichannel Shopper Segments
13. Retailing and Pricing	Flow and Impulse Buying in the Traditional Retail Context: A Structural Equation Modeling Approach
13. Retailing and Pricing	Effects of Loyalty and Consumers’ Self-Consciousness on Price Perception
14. Selling and Sales Strategy	An Investigation of HOw Salespeople Built Trust During the Economic Downturn
14. Selling and Sales Strategy	The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation, and salesperson’s performance.
15. Services Marketing	Modeling the Effects of Quality in a Transformative Health Service
15. Services Marketing	A Delightful Experience? The Role of Delight In Loyalty Formation
15. Services Marketing	Servicescape Symbolism
15. Services Marketing	Conceptualising Service Culture
15. Services Marketing	Misbehaving Customers – Are We Creating Frankenstein’s Monster in Service Research?
15. Services Marketing	A Multi-dimensional Approach to Customer Service Interactions
15. Services Marketing	Service System Innovation: Integrating Experiential and Process-Based Approaches to Service and Value
15. Services Marketing	Stay healthy and happy: An exploratory study of a fitness center in Port Stephen, Australia
15. Services Marketing	How co-creation processes create value: An exploration in an industrial maintenance context using repertory grid technique
15. Services Marketing	How national culture determines mobile banking non-adoption?
15. Services Marketing	An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context
15. Services Marketing	Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD)
15. Services Marketing	Determinants and Outcomes of Using Self-Checkout Systems in Supermarket customers: An Exploratory Study in Australia||
15. Services Marketing	The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation
15. Services Marketing	Antecedents of Service Climate in Emerging Markets
15. Services Marketing	Power Drives Consumer Perception and Behaviour Following Service Failures: A Conceptual Review
15. Services Marketing	The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction
15. Services Marketing	The Impact of Internal Branding: The Moderating Role of Brand Leadership
15. Services Marketing	The Impact of Employee Affect on Customer Affect in Service Recovery: Two Competing Theoretical Models
15. Services Marketing	A Content Analysis of Perth Hospital Patient Comment Cards: The implications of patient usage and utility
15. Services Marketing	The impact of service fairness dimensions on female customers’ evaluation of critical incidents
15. Services Marketing	Future Business Planning for Technology-Intensive Services – The Use of Networked Business Model
15. Services Marketing	Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment
15. Services Marketing	Drivers of Continuous Use of Mobile Wellness Service
15. Services Marketing	Organizational Internal Market Orientation (IMO): Developing an Integrative Framework
15. Services Marketing	Service Quality, Segmentation and Casino Player Retention
15. Services Marketing	Applying the Service Profit Chain to the Casino Premium Player Sector
15. Services Marketing	Do as I Say: Customer Determinants of Adherence to a Weight Loss Regime
15. Services Marketing	International Students’ Personal Values, Educational Motives and University Choice Criteria
15. Services Marketing	When does price partitioning lead to complaining and negative word of mouth? A comparison of airline fees for core flight services versus entertainment services
15. Services Marketing	Switching Costs and Social Bonds in a Blended Bank Service Environment
16. Strategic Marketing	The Power Of Marketing, R&D And Finance: Performance Effects And The Complementary Role Of Innovativeness
16. Strategic Marketing	An Organizational Capability Model of Market Segmentation
16. Strategic Marketing	The Brand Orientation-Performance Relationship and Industrial Contingencies – Some Empirical Evidence of Moderating Effects
16. Strategic Marketing	The Role of Ambidexterity in Hypercompetitive Markets
16. Strategic Marketing	Market Orientation and Marketing Competency From The Perspective of Asian Tropical Fruit Industry
16. Strategic Marketing	Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage
16. Strategic Marketing	Marketing Investments of Growth Firms
16. Strategic Marketing	Similar Customer Segments in the Customer Value–Loyalty Intentions–Link? A Cross-Industry Comparison
17. Food and Beverage Marketing	With or Without You: Consumer Acceptance of Two National Brand Portfolio Extension Options
17. Food and Beverage Marketing	Old World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries
17. Food and Beverage Marketing	Industrialised Nature: A Champagne Myth
17. Food and Beverage Marketing	Resolving Power Conflict in the Value Chain
17. Food and Beverage Marketing	The Effect of Carbon Labels on Purchase Intent of Environmentally Friendly Food
17. Food and Beverage Marketing	The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions
17. Food and Beverage Marketing	Effects of Price & Alcohol Content on Purchase Behaviour: An Analysis of Australian and New Zealand Youth Drinking
17. Food and Beverage Marketing	The Role of Convenience Orientation and Perceived Inconvenience in Explaining Seafood Consumption in Australia
17. Food and Beverage Marketing	Wine Product Bundling: Who Are The Consumers? An Exploratory Study.
17. Food and Beverage Marketing	Communicating in the clutter: The role of marketing communications for organic food buyers
17. Food and Beverage Marketing	Differences in Awareness of Fair Trade and Organic Labelling among Coffee Consumers in Australia and Japan
17. Food and Beverage Marketing	Consumer Understanding of Nutrition Labels in Singapore
18. Supply Chain Management, Logistics and e-Business	Adoption Factors of RFID in a Voluntary Environment: An Empirical Investigation from Australian Livestock Industry
18. Supply Chain Management, Logistics and e-Business	The Extent to which Downstream Buyers are able to Fulfil Flower Farmers Needs in Da Lat – Viet Nam
18. Supply Chain Management, Logistics and e-Business	Becoming Customer of Choice in the Healthcare Supply Chain
18. Supply Chain Management, Logistics and e-Business	Coordinating Competing Supply Chains with Different Pricing Schemes
18. Supply Chain Management, Logistics and e-Business	Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh
18. Supply Chain Management, Logistics and e-Business	Supply Chain Relationships as Barriers to Collaborative Innovation
19. Social Marketing	Positioning of HIV/ AIDS Prevention Products and Services in a Developing Country
19. Social Marketing	Current Behaviours and Attitudes Towards Texting While Driving in Australia
19. Social Marketing	Donating blood: What I say is not what I do. A tale of two meta-analyses
19. Social Marketing	Creating value that changes lives: online communities for the disabled or chronically unwell
19. Social Marketing	Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic
19. Social Marketing	The effectiveness of positive and negative emotional story based appeals in advertisements promoting organ donations
19. Social Marketing	Waiting to Give
19. Social Marketing	Measuring Up: The Social Marketer and Media Gaze on the Fat Body
19. Social Marketing	Effects of Nutrition Information Formats on Lower-Confidence Consumers
19. Social Marketing	Defending the Absurd? Interpretations of Smokers and Smoking
19. Social Marketing	Ecologically Conscious Consumer Behaviour: A Study on Vietnamese and Indonesian Consumers
19. Social Marketing	Alcohol: Are we bridging the knowledge gaps?
19. Social Marketing	To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services.
19. Social Marketing	Moving beyond the Individual: Using Group theories to Conceptual examine Risky Drinking
19. Social Marketing	A Social Marketing Study of the Influence of Fathers on Children’s Dietary Habits
19. Social Marketing	Acceptability of Government-sponsored Social Marketing Activities in Australian and Japanese students
19. Social Marketing	Improved Evaluation of Behaviour Change Programs in Schools
19. Social Marketing	The Communications Landscape in Vietnam: Social Marketing Implications
19. Social Marketing	Increasing Breastfeeding Loyalty Using More Than One P
19. Social Marketing	Implementation and Evaluation of a Community-Based Social Marketing Campaign to Create Awareness of Hypertension as a Risk Factor for Dementia
19. Social Marketing	Engaging teens to change attitudes towards drinking: A social marketing pilot study
19. Social Marketing	MumBubConnect: M-technology support in a social marketing program for breastfeeding mothers
19. Social Marketing	Addressing Barriers to Help-Seeking Behaviour through M-Mental Health Services: A Social Marketing Perspective
19. Social Marketing	Healthcare Consumerism: Increasing use of Condoms through Social Marketing in Fiji
19. Social Marketing	An Empirical Investigation of the Strategic Use of CSR in Top 200 Indian Corporations
19. Social Marketing	‘They still do it but at least they think about it’: Engaging young people in alcohol research through webcast production
19. Social Marketing	Barriers to Being Green
19. Social Marketing	Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption
19. Social Marketing	Self Determination Theory and Word of Mouth
19. Social Marketing	An Evaluation of Community Communicators’ Programmes in London
19. Social Marketing	Rethinking the Social Marketing Brand: A Personal Reflection on Dublin 2011
19. Social Marketing	Value creation in social marketing for the continued use of wellness services
19. Social Marketing	To green or not to green: An exploratory study on Perth hotel environmental positioning strategy
20. Incorporating Sustainability in Management and Marketing	Towards an understanding of residents’ pro-environmental behaviour
20. Incorporating Sustainability in Management and Marketing	An exploration into how affordable and sustainable housing features are communicated in the real estate market
20. Incorporating Sustainability in Management and Marketing	Visions of romance and status: seeking new horizons of conscious consumption
20. Incorporating Sustainability in Management and Marketing	How Do Sustainability Labels Influence Consumers’ Choices?
20. Incorporating Sustainability in Management and Marketing	Social Responsibility and Competitive Advantage: An Emerging Country B2B Case study
20. Incorporating Sustainability in Management and Marketing	Predicting Consumers’ Pro-Environmental Behaviour:
20. Incorporating Sustainability in Management and Marketing	Products with Carbon Footprint Compliant Features may Attract Higher Prices
20. Incorporating Sustainability in Management and Marketing	Investigating sustainable behavioural intentions using a modified version of the Theory of Planned Behaviour
20. Incorporating Sustainability in Management and Marketing	The Purchase of Voluntary Carbon Offsets by Australian Consumers: Exploring the Attitude-Behaviour Gap
20. Incorporating Sustainability in Management and Marketing	Environmental Sustainability: An empirical study on private and publicly owned companies
20. Incorporating Sustainability in Management and Marketing	Moral Stages of Marketing Practice
20. Incorporating Sustainability in Management and Marketing	Business Model Design for Sustainable Society: Therapy for the Consumerist Mindset
20. Incorporating Sustainability in Management and Marketing	Environmental Marketing Strategy and Business Performance: A Replication
21. Tourism, Events, Sports and Recreation Marketing	Michoacán, an Innovative Tourism Milieu
21. Tourism, Events, Sports and Recreation Marketing	Consumer Co-creation of Product Quality: Examining Home Field Advantage in State-of-Origin Rugby
21. Tourism, Events, Sports and Recreation Marketing	Segmenting Exercise Participants by Participation Motivation using Cluster Analysis
21. Tourism, Events, Sports and Recreation Marketing	The Role of Brand Destination Experience in Determining Revisit Intention
21. Tourism, Events, Sports and Recreation Marketing	Too Old to Cut the Mustard, Anymore? Internet Usage by Older-aged Tourism Operators
21. Tourism, Events, Sports and Recreation Marketing	Associative Network Theory: Rationalising Tourist Destination Image effects on cross-category Country of Origin product attribute evaluations.||
21. Tourism, Events, Sports and Recreation Marketing	Tourism as a correlate of non-tour product image: In search of a theory unifying COI and TDI studies.
21. Tourism, Events, Sports and Recreation Marketing	Towards a theory of sports fan ‘loyalty’
21. Tourism, Events, Sports and Recreation Marketing	Abuse of Sports Officials and Spectator Enjoyment: A New Zealand Perspective
21. Tourism, Events, Sports and Recreation Marketing	Netnographic Analysis of User Generated Online Communities
21. Tourism, Events, Sports and Recreation Marketing	Internet User Profiles In The Mature Tourism Market Segment In South Africa: An Exploratory Study
21. Tourism, Events, Sports and Recreation Marketing	An Investigation of Online Football Tribes: A Case Study
21. Tourism, Events, Sports and Recreation Marketing	When Bad Things Happened to Good Company: The Impact of Superstitious Belief on Patronage Intention
21. Tourism, Events, Sports and Recreation Marketing	Does Size Matter? Exploring Experiences of Large Recreational Vehicle Users
21. Tourism, Events, Sports and Recreation Marketing	An investigation of Visitors Loyalty using Formative and Reflective Measurements
21. Tourism, Events, Sports and Recreation Marketing	Amazing destination: Amazing international travel behaviour
21. Tourism, Events, Sports and Recreation Marketing	Credibility of Online Reviews and Initial Online Trust in Hotel Services; The Roles of Similarity and Review Quality
21. Tourism, Events, Sports and Recreation Marketing	Who is interested in heritage? A profile of heavy heritage ‘consumers’.
21. Tourism, Events, Sports and Recreation Marketing	The evaluation of destination image across travel contexts
21. Tourism, Events, Sports and Recreation Marketing	Effectiveness of Reactive Guilt Appeals in Service Advertisements
21. Tourism, Events, Sports and Recreation Marketing	Conceptualising Films and their Impact on Visitation to Locations
21. Tourism, Events, Sports and Recreation Marketing	Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants
21. Tourism, Events, Sports and Recreation Marketing	The Influence of Ecolabeling on Consumer Evaluation of Ecotours
21. Tourism, Events, Sports and Recreation Marketing	Testing the Winescape Scale in Western Australia’s Wine Country
21. Tourism, Events, Sports and Recreation Marketing	Family holiday decision making: the knowledge and influence of adolescent children and parents
21. Tourism, Events, Sports and Recreation Marketing	Seeking Romance and a Once in a Life-Time Experience: Investigating Attributes that Attract Honeymooners to Destinations
21. Tourism, Events, Sports and Recreation Marketing	Predicting Exercise Behaviour among Urban Malaysians
22. Innovation Entrepreneurship	The Marketing Mix Matrix
22. Innovation Entrepreneurship	‘Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance’
22. Innovation Entrepreneurship	Exploring the Drivers of Entrepreneurship in Indian Migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting||entrepreneurial behaviours
22. Innovation Entrepreneurship	Salesforce Integration in New Product Development – A Key Driver of New Product Success?
22. Innovation Entrepreneurship	The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
22. Innovation Entrepreneurship	Entrepreneurship and Innovation on Stage: Building a Preliminary Conceptual Framework for Determining Creativity in the Performing Arts
22. Innovation Entrepreneurship	Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study
22. Innovation Entrepreneurship	A Conceptual Approach for Cannibalism Between Goods
22. Innovation Entrepreneurship	The Effects Non-Coercive Influence Tactic Use in Marketing Manager/Sales Manager Working Relationships during NPD
22. Innovation Entrepreneurship	Towards a Measure of the Dynamic Capability of a Firm
22. Innovation Entrepreneurship	Open Sustainability: Supporting Citizen Co-creation for Sustainability
22. Innovation Entrepreneurship	The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study
22. Innovation Entrepreneurship	Exploring the Nexus between Sustainable Entrepreneurship and Ethical Consumerism
22. Innovation Entrepreneurship	The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance
22. Innovation Entrepreneurship	Understanding More about Enhanced and Unique Product Attributes.
23. EMarketing	Comparison of attitudes between games piracy and movie piracy: Internet users’ perspectives
23. EMarketing	The E-Novation Project: From Web 2.0 to Social Media Marketing
23. EMarketing	Social Identity and Motivation for Creative Crowdsourcing and Their Influence on Value Creation for the Firm
23. EMarketing	Online Social Network Stress: The Downside of Social Media and its Implications for Contemporary Marketing
23. EMarketing	Virtual community participation and sales performance – An investigation into an online poker affiliate
23. EMarketing	Shop a Click Away: an Exploratory Assessment of Western Australian (WA) Online Shoppers
23. EMarketing	Get out of MySpace: Exploring Perceptions of Intrusiveness in Social Media Advertising
23. EMarketing	KPI in Social Media Marketing: The Effects of Membership and Interaction
23. EMarketing	The Means to Justify the End: How Narrative Transportation Affects Fairness of Anti-Harassment Measures in Social Media
23. EMarketing	Modelling the complexity of e-loyalty: The role of e-value, e-trust, e-satisfaction, ande-commitment
23. EMarketing	An Investigation of Online Word-of-Mouth Communication in China- In-Depth Interviews
23. EMarketing	Community Marketing in Facebook: Does it Increase Customer Value?

This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page