ANZMAC 2012 Proceedings

Paper No. Name Paper Ttitle Theme
1 Paul Harrigan Social CRM: practice to theory to practice 13 Digital e-Marketing and Social Media
2 Nazlida Muhamad Modern Religious Verdicts on Consumption: Who Bothers and Who Does Not? 19 Consumer Choice Processes
3 Khurram Sharif Materialism and Status Signaling: A Perspective from a Fast Developing Super Rich Economy 11 Social Issues and Sustainability
4 Abhishek Dwivedi Relationship quality: Comparing a higher-order fully reflective model with a higher-order formative model 07 Research Methods, Metrics and Modelling
5 Luke Greenacre Status and Conspicuous Consumption as Antecedents of Price Sensitivity 19 Consumer Choice Processes
6 Eldrede Kahiya Sharing the secrets to export success: Qualitative Insights on the Strategic Drivers of Performance for New Zealand exporters 03 International Markets and Marketing
7 Rod McColl HOW FACIAL ATTRACTIVENESS IMPACTS WEB-VIDEO SALES EXPERIENCES 12 Sales, Supply Chain Management, Logistics
8 Katharina Hutter Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010  09 Tourism, Events and Sports
9 Robert Davis Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? 13 Digital e-Marketing and Social Media
10 Brendan Gray Feeling the effects of a competitor’s product recall: Lessons learned by Qu?bec SMEs in the food sector 03 International Markets and Marketing
11 Robert Davis Conceptualising the Brand Relationship in Social Media Consumption 01 Brands and Brand Management
12 Jasmina Ilicic Attitudes towards Irrelevant Celebrity Co-Branding Partners 01 Brands and Brand Management
13 Gabriel Rousseau THE RELATIONSHIPS AMONG MALL SHOPPING ANTICIPATION, EXPERIENCES AND PATRONAGE OF MATURE CONSUMERS 19 Consumer Choice Processes
14 Delane Osborne Conformity Motivation as a Disruptor of Intergenerational Influence within Australia 19 Consumer Choice Processes
15 Bodo Lang Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment In the Consumption of Games  01 Brands and Brand Management
16 Torgeir Watne External Information Search: Students and Australian Universities 04 Marketing Education
17 Sandra Jones It?s only scary if it?s about me or my child: Different responses to emotional appeals targeting asthma awareness 15 Advertising Research
18 Lynne Eagle Connecting Rather than Confusing: Climate Change Communication 11 Social Issues and Sustainability
19 David Low Mobile Phone-based Advergames 15 Advertising Research
20 Steven Greenland Grocery shopping channels: Lessons from an emerging market 08 Retailing and Private Labels
21 Aila Khan Did you hear the one about…?’: Humour and comedic devices in marketing education 04 Marketing Education
22 Torgeir Watne Young adults? environmental attitudes and purchase intention in Vietnam 03 International Markets and Marketing
23 Charles Areni Different Usage Profiles for Listeners of Music Delivered via Interactive Television, Free-to-Air Radio, and Personal Music Collections  18 Media Research and Planning
24 Leo Paas EXTREMELY THIN MODELS IN PRINT ADS: THE DARK SIDES 15 Advertising Research
25 Abhishek Dwivedi Unpacking the Value Creation Processes in Service Firms 14 Services Marketing
26 Marc Mazodier Determinants and consequences of sponsorship fit: the case of a community sporting club 09 Tourism, Events and Sports
27 Tahmid Nayeem Australian consumers? automobile decision-making styles and an application of consumer styles inventory (CSI). 19 Consumer Choice Processes
28 Dave Brown Nothing Else: The Case of Using the Ingredients Label as Part of the Brand 08 Retailing and Private Labels
29 Catharina Von Koskull New Forms of Participant Observation in Service Development Research 07 Research Methods, Metrics and Modelling
30 Tania Von Der Heidt How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles 04 Marketing Education
31 Alvin Lee A BEHAVIOURAL STUDY OF CONSUMER BOYCOTT 11 Social Issues and Sustainability
32 Luke Greenacre Variance Effects as Preference Reversals in Choice versus Rejection 19 Consumer Choice Processes
33 Michael Lee Jailbreakers, Jailbirds, and Hacktivists: When companies discourage co-creation. 02 Corporate Social Responsibility, Privacy and Ethics
34 Jason Blakemore The Effect of Controversial Advertising on Affect Intensity, Attitudes and Intentions: A Theoretical Framework 15 Advertising Research
35 Anna-Carin Nordvall Purchase Promotion: The positive consequence of cognitive dissonance 19 Consumer Choice Processes
36 Linda Lemarie Reckless Driving Scenes in Movies and Anti-Speeding Advertisements: Main and Interactive Effects on Young Male Drivers 05 Public Sector and Not for Profit Marketing
37 Steven Lu The Impact of Loyalty Programs on Customer Loyalty: An Empirical Analysis 08 Retailing and Private Labels
38 Christo Bisschoff South African parents? perception of television food advertising directed at children 15 Advertising Research
39 Bodo Lang Un-masking an unwelcome visitor: respondent fatigue 07 Research Methods, Metrics and Modelling
40 Ahmed Ferdous Actions and Words: The impact of Alternative IM programs on FLEs Behavioural Outcomes and Performance 14 Services Marketing
41 Thomas Robbert Because it is Already Paid ? Experimental Evidence on the Sunk-Cost Effect 17 Packaging, Pricing and Shopper Research
42 Eliane Karsaklian Teaching International Marketing with Lego Bricks 04 Marketing Education
43 Anthony Carr Customer Equity Management: the Impact of Strategy Drivers and Customer Data Management on Customer Equity Outcomes 14 Services Marketing
44 Sara Dolnicar Data-Driven Market Segmentation Studies Does the Ratio of Sample Size and Number of Variables Matter?  07 Research Methods, Metrics and Modelling
45 Chelsea Wise Using Neuroscience to Identify Confusion and Improve Decision Making 07 Research Methods, Metrics and Modelling
46 Robert East The Mechanics of Innovation Diffusion 16 Word of Mouth
47 Samantha Murdy The development of a model to measure destination brand performance across travel contexts 09 Tourism, Events and Sports
48 Sarah Ashleigh Sloan Incorporating Facebook into the e-servicescape 14 Services Marketing
49 Heini Lipi?inen Suggestions for B2B brand on surviving in the digital age 06 Relationship and B2B Marketing
50 Anne Michaelis Hedonic Consumption: An Empirical Investigation of Intrinsic and Extrinsic Product Cues  19 Consumer Choice Processes
51 Steven Greenland Using life quality perception to define corporate philanthropy in emerging markets 02 Corporate Social Responsibility, Privacy and Ethics
52 Robyn Ouschan The impact of recreational sports team support and commitment to the team on players? quality of life. 09 Tourism, Events and Sports
53 Linda Hollebeek Exploring Brand Usage Engagement: Scale Development in Social Networking Context 14 Services Marketing
54 Leo Paas LATENT MARKOV MODELS FOR ASSESSING LONG-TERM EFFECTS OF DIRECT MAIL STRATEGIES 07 Research Methods, Metrics and Modelling
55 Paul Baines WHAT IS NOT YET KNOWN ABOUT FEAR APPEALS IN NEGATIVE POLITICAL ADVERTISING? A FUTURE RESEARCH AGENDA. 21 Political Marketing
56 Abou Bakar Values System of Small and Medium-sized Entrepreneurs: An Empirical Study 10 Innovation and Entrepreneurship
57 Tania Von Der Heidt A study of consumer responses to transgressions in a producer-retailer brand partnership 04 Marketing Education
58 Richard Fletcher Navigating the Bottom of Pyramid business landscape: A framework for strategically engaging the BOP.  03 International Markets and Marketing
59 Benjamin Hamer The role of branding in the consumer?s bottled water brand preference formation 01 Brands and Brand Management
60 Paul Baines Towards a consumer price perception formation framework: A systematic review 17 Packaging, Pricing and Shopper Research
61 Steven D’Alessandro Push-pull factors in switching mobile service providers 14 Services Marketing
62 Steven D’Alessandro Deciding to adopt but to what? A two-stage Complex Systems model of the diffusion process 07 Research Methods, Metrics and Modelling
63 Meagan Wheeler Enabling Consumer Carbon Consumption Choice Through Product Labelling 11 Social Issues and Sustainability
64 Richard Gyrd-Jones Exploring the Impact of Functional Silos in Achieving Brand Orientation 01 Brands and Brand Management
65 Larry Lockshin Same old or new brands: An exploration of first time brand purchase in fast-moving consumer goods markets  17 Packaging, Pricing and Shopper Research
66 Benjamin Lucas Exploring Factors Affecting Mobile Check-in Behaviour within Service Environments: A Theoretical Framework 13 Digital e-Marketing and Social Media
67 Eliane Karsaklian Motivating consumers to buy ethical products: A framework of four universal motives  02 Corporate Social Responsibility, Privacy and Ethics
68 Larry Sau Kei Leung Validating Self-Determined Motivation (SDM) Scale in the Retailing SST Context 08 Retailing and Private Labels
69 Jeanine (In Ngan) Chang THE EFFECTS OF TRUST AND CONTROL ON LOCAL KNOWLEDGE ACQUISITION OF FOREIGN FIRMS IN CHINA 06 Relationship and B2B Marketing
70 Jeff Jianfeng Wang Consumer Vulnerability and Marketplace Inclusion: A Case of Chinese Rural Migrants 22 Business in Asia
71 Russel Kingshott Attitudes Towards E-learning (Version 2.X): What do Students Think Now? 04 Marketing Education
72 John Stanton An Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia 20 Consumer Cross-Cultural Research
73 Fredy Roberto Valenzuela EXPLORING THE DETERMINANTS OF MEMORABLE TOURISM EXPERIENCES 09 Tourism, Events and Sports
74 Stacey Baxter Exploring Children?s Brand Name and Brand Logo Preference: a Phonetic Symbolism Perspective 01 Brands and Brand Management
75 Torgeir Watne The use of the NEP scale as a measure of environmental attitudes 11 Social Issues and Sustainability
76 Shasha Wang Do Advertising Tactics Matter? A Study on Indonesian Young Adults? Awareness of Advertising Intentions 20 Consumer Cross-Cultural Research
77 Vanessa Quintal Using the Dual Mediation Model (DMM) to test movies for their Impacts on Visitation to Movie Locations 09 Tourism, Events and Sports
78 Philip Gendall Temporal Construal, Tobacco Warnings and Smoking Cessation 11 Social Issues and Sustainability
79 Ninya Maubach Smoker Stigmatisation: An Unintended Consequence of Smoking Denormalisation? 11 Social Issues and Sustainability
80 Martin Mei?ner Measuring Brand Concept Maps in Computer-Aided Interviews 07 Research Methods, Metrics and Modelling
81 Laure Lavorata Sustainability, Retailing and Consumers: Test of a Model 11 Social Issues and Sustainability
82 Ning (Chris) Chen Conceptualising the Dimensionality of Brand Attachment: to Understand the Long-term Complex Human-Brand Relationship from an Attachment Perspective 01 Brands and Brand Management
83 Stefan Roth Consumer Sustainability Orientation – Development of a Measurement Scale 11 Social Issues and Sustainability
84 Alexander Rusetski Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands 03 International Markets and Marketing
85 Lara Stocchi ON THE STOCHASTIC NATURE OF MEMORY: INSIGHTS FROM NEUROPSYCHOLOGY RELEVANT TO BRAND EQUITY 19 Consumer Choice Processes
86 Liem Ngo Enhancing Customer Perceived Value via Customer Empowerment and Customer-Brand Identification 14 Services Marketing
87 Michael Polonsky Impediments to Blood Donation Intentions Amongst African Refugees in Australia 05 Public Sector and Not for Profit Marketing
88 Jill Sweeney A conceptual model of way-finding on the Web 19 Consumer Choice Processes
89 Benjamin Lucas Understanding e-WOM Influence using Mobile Social Location Based Services: Qualitative Evidence from Service Encounters 13 Digital e-Marketing and Social Media
90 Sarah Rasmi Does acculturation apply to tourism? 09 Tourism, Events and Sports
91 Maxwell Winchester An Investigation of the Success of Targeting Newspapers in Victoria, Australia 18 Media Research and Planning
92 Gavin Lees Does the Duplication of Purchase Law hold true over short time frames in radio listening? 18 Media Research and Planning
93 Maxwell Winchester Profiling consumers of Australia?s Top Ten Banks 14 Services Marketing
94 Preeda Srinaruewan Consumer Reactions to Corporate Social Responsibility (CSR)in Thailand 02 Corporate Social Responsibility, Privacy and Ethics
95 Lara Stocchi A Duplication of Purchase Analysis for the Italian Chocolate and Confectionary Market 01 Brands and Brand Management
96 Martin Williams Art Appropriation in an Australian Advertising Landscape: A proposal for a qualitative research case study.  15 Advertising Research
97 Ranjit Voola Understanding how marketing can really help the poor: Viewing Bottom of the Pyramid with Sen?s Capability Lens  11 Social Issues and Sustainability
98 Park (Paramaporn) Thaichon INVESTIGATING THE DETERMINANTS OF CUSTOMER RETENTION AND BRAND LOYALTY OF INTERNET SERVICE PROVIDERS IN THAILAND ? DEVELOPMENT OF A CONCEPTUAL MODEL 14 Services Marketing
99 Helen Stuart Corporate Branding and Rebranding of Religious Charity Organisations 05 Public Sector and Not for Profit Marketing
100 Ranjit Voola Facilitating experiential learning through a collaborative faculty learning community: The case of the University of Sydney Business School and the Sydney Medical School 04 Marketing Education
101 Samantha Smith ?Turn the TV, laptop, iPad and iPod off!? – the role of parents in restricting a power hungry generation  11 Social Issues and Sustainability
102 Graham Massey The Effectiveness of Communication between Marketing Managers and Sales Managers during NPD Projects 12 Sales, Supply Chain Management, Logistics
103 Christopher Matthews TRANSFERABILITY AND CREATION OF ASSOCIATIONS: THE IMPORTANCE OF PRODUCT BUNDLING ON BRAND IMAGE  01 Brands and Brand Management
104 Bill Page Uncovering shopper behavior in an Australian supermarket 08 Retailing and Private Labels
105 Gary Gregory The Role of Donor Decision Involvement in Charity Choice 05 Public Sector and Not for Profit Marketing
106 Elias Kyriazis Does functional manager dependence affect working relationships during NPD projects: an Australian perspective 10 Innovation and Entrepreneurship
107 Liudmila Tarabashkina The Role of Advertising Literacy and Nutritional Knowledge on Children?s Consumption of Less Healthy Foods: A Conceptual Framework  11 Social Issues and Sustainability
108 Catherine Prentice The influence of occupational commitment on emotional labour 14 Services Marketing
109 Sandra Jones Supply Means Supply ? what does ?supply? mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers 05 Public Sector and Not for Profit Marketing
110 Rebecca Dolan A Critical Reflection on the Application of Marketing Theory to an Accounting Problem 04 Marketing Education
111 Nitika Garg All Accountability is Not Equal: Moderating Role of Accountability Type on Emotion Effects on Choice-Deferral 19 Consumer Choice Processes
112 Tekle Shanka Motivationsto Visit Events / Festivals 09 Tourism, Events and Sports
113 Lyn Phillipson Engaging psychology students in clinical placements in dementia care 05 Public Sector and Not for Profit Marketing
114 Giang Trinh Do changes in sales promotion affect long-term market share? 08 Retailing and Private Labels
115 Mohammad Yousuf A Study of Logo Form, Tone and Attribute Preferences Across Stakeholder Groups by an Employment Agency Sourcing Jobs for People with Disabilities. 05 Public Sector and Not for Profit Marketing
116 Steve Dix South Korean Consumers? Attitudes towards SMS Advertising 22 Business in Asia
117 Jacques Nel The formation of behavioural Intention to Like a brand?s Facebook fan page 13 Digital e-Marketing and Social Media
118 Russel Kingshott Trust and Retention in Premium Banking Services: Does Switching Costs Matter?  06 Relationship and B2B Marketing
119 Janet Webster Second-hand Clothing Market in New Zealand ? An Exploratory Study of Retailer Perspectives 08 Retailing and Private Labels
120 Russell Belk Hospitality as an Empty Ritual Protocol 20 Consumer Cross-Cultural Research
121 Philip Stern Do Charities comprise a Dirichlet Market? 05 Public Sector and Not for Profit Marketing
122 Katharina Bauer Service Quality Signals and Hotel Choice Decisions. A Matter of Interaction Effects and Signal Categories? 14 Services Marketing
123 Vinh Lu Driving Brand Citizenship Behaviour: The Mediating Role of Brand Knowledge 01 Brands and Brand Management
124 Jill Sweeney Enhancing Long Term Energy Saving Behaviour: An Online Experiment 11 Social Issues and Sustainability
125 Quang Do Truong Acquiring Generative Marketing Knowledge to Drive Innovation A study of international joint ventures in Vietnam. 22 Business in Asia
126 Ali Quazi An Analysis of Life Cycle Perspectives of Relationship Marketing 06 Relationship and B2B Marketing
127 Ali Quazi Corporate Social Responsibility and Human Rights: A Conceptual Framework 02 Corporate Social Responsibility, Privacy and Ethics
128 Andrew Murphy Securely Online? E-tail Trust and Credit Card Security Protocols 08 Retailing and Private Labels
129 Felicity Small Grouping complainers: An investigation of Complaint Behaviours Using Segmentation Analysis of Service Dimensions 04 Marketing Education
130 Rebecca Dolan Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook  13 Digital e-Marketing and Social Media
131 Helene De Burgh-Woodman Building a new brand community through digital media: The transition from print to digital platforms at Le 10 Sport. 18 Media Research and Planning
132 Tommi Mahlam?ki Empirical evidence on the makings of a good B2B salesperson 12 Sales, Supply Chain Management, Logistics
133 Biljana Juric Luxury Brand Engagement Practices of Consumers in an Online Community 01 Brands and Brand Management
134 Josefino San Diego Attributes Associated with Customer Satisfaction in Fine Dining Restaurants and their ‘Zones of Tolerance’ 14 Services Marketing
135 Philip Gendall Sharing the Cup of Knowledge: Will the Tobacco Industry Imbibe? 11 Social Issues and Sustainability
136 Hande Akman What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery 14 Services Marketing
137 Ninya Maubach I want the best for my baby?: Social marketing and the paradox of smoking during pregnancy  11 Social Issues and Sustainability
138 Sharon Purchase Dynamics in Innovative Networks: Exploring Trajectories 10 Innovation and Entrepreneurship
139 Tahmid Nayeem The role of cultural background in low involvement purchase decisions 20 Consumer Cross-Cultural Research
140 Katherine Anderson Virtual Reality Research: The case for validation 17 Packaging, Pricing and Shopper Research
141 Peter Ling McDonald?s apology over a pig toy: A cultural territorial clash 22 Business in Asia
142 Norizan Jaafar Marketing of Sustainable Competitive Place 05 Public Sector and Not for Profit Marketing
143 Jose Gomes Sakakibara Developing a multiple-request individual giving model 05 Public Sector and Not for Profit Marketing
144 Giang Trinh A stochastic model of consideration set 07 Research Methods, Metrics and Modelling
145 Pam Feetham Exploring the Public Reaction to Climate Geoengineering 19 Consumer Choice Processes
146 Lina Tan The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News 02 Corporate Social Responsibility, Privacy and Ethics
147 Ervin Sim Politely Obtrusive: Combining Interruption and Repetition to Influence Brand Attitude in Social Media. 13 Digital e-Marketing and Social Media
148 Steven Mason Revenge of the Nerds in Consumer Culture: Exploring Membership Continuation Conflicts as Antecedents of Subcultural Abandonment 19 Consumer Choice Processes
149 Kate Daellenbach THE CONTEXT OF ARTS SPONSORSHIP DECISION-MAKING: PROPOSING A MULTI-LEVEL PERSPECTIVE 05 Public Sector and Not for Profit Marketing
150 Brendan Gray Developing Sustainable Business Models for Market-Oriented Ventures 11 Social Issues and Sustainability
151 Andrew Qiang Zhu ‘Following Back’ in Social Media – Reciprocity as a Norm? 13 Digital e-Marketing and Social Media
152 Juergen Gnoth THE ROLE OF PRIVACY IN RELATIONSHIP MARKETING 06 Relationship and B2B Marketing
153 Victoria Crittenden Internal Consumption: A Misunderstood Practice in Retailing, Especiall Direct Selling 12 Sales, Supply Chain Management, Logistics
154 Kirsten Robertson Students’ knowledge of standard drinks in popular alcoholic beverages and accuracy in calculating their own standard drink consumption 11 Social Issues and Sustainability
155 Alicia Perkins Popular Music Concerts: Exploring Motives, Product Involvement and Fan Identification 09 Tourism, Events and Sports
156 Robert Lawson Understanding Energy Cultures 11 Social Issues and Sustainability
157 Lars Groeger Influencers and their circle of friends: enriching social network analysis with qualitative data  16 Word of Mouth
158 Stacey Baxter Linking the Customer Experience with Online Intermediary Brand Image and Loyalty 01 Brands and Brand Management
159 Denise Conroy Romancing sustainability – the destination eco-wedding 11 Social Issues and Sustainability
160 Rita Di Mascio THE EFFECT OF BRAINSTORMING INSTRUCTIONS ON STUDENT PROBLEM-SOLVING  04 Marketing Education
161 Steven Mason MAFMAD Men (and Women) in Road Safety Advertising: Are User Created Messages Superior? 16 Word of Mouth
162 Tom Benson Reach Maximisation through Day-part Redistribution: An Evaluation 18 Media Research and Planning
163 Ian Coughlan Utilitarian and Hedonic based Motivations for Online Shopping 08 Retailing and Private Labels
164 Jakob Trischler Service design as collaborative activity. What is the role of the customer? 14 Services Marketing
165 Lawrence Ang Avoiding Ads on Facebook Brand Pages: An Empirical Study into Brand Page Content and Homophily 15 Advertising Research
166 John Dawes Cigarette brand loyalty and purchase patterns: an examination using US consumer panel data 01 Brands and Brand Management
167 Steven Dunn Prevalence and nature of price promotions in UK supermarkets 17 Packaging, Pricing and Shopper Research
168 Booying Kongarchapatara Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty  08 Retailing and Private Labels
169 David Gray State of the Mobile Nation ? A Case of Distrust and Unmet Consumer Expectations 19 Consumer Choice Processes
170 Danielle McIntosh Investigating the Influences of Country of Origin and Word of Mouth through Social Media on Consumer Expectations of Service Quality  16 Word of Mouth
171 Elyse Shane Objective Factors Affecting the Price of Exported Australian Wines: A literature review and conceptual framework. 17 Packaging, Pricing and Shopper Research
172 Carmen Cox The consumer experience of holidays booked via Daily Deal Promotions: an Online Content Analysis of Traveller Reviews 09 Tourism, Events and Sports
173 Zahirah Zainol Conceptualizing ?Country of Ingredient Authenticity? of Luxury Brands 01 Brands and Brand Management
174 Jasha Bowe Rethinking Country Image Studies? 03 International Markets and Marketing
175 Vipul Pare The Relationship Between Household Life Cycle and Purchasing Price 17 Packaging, Pricing and Shopper Research
176 Lauren Gellatly Internal Market Orientation, Internal Marketing Practices, Persistence and the Link with Employee Performance: Empirical Evidence from Australian Academics 05 Public Sector and Not for Profit Marketing
177 Geoff Soutar Measuring Subjective Behaviour in Social Marketing: the case of Household Energy Consumption 11 Social Issues and Sustainability
178 Vanessa Quintal Factors influencing decisions to visit private parks: The case of Araluen Botanic Park WA 09 Tourism, Events and Sports
179 Min Teah Influence of Consumers? Need for Uniqueness on Attitudes towards Counterfeiting of Luxury Brands 01 Brands and Brand Management
180 Dahlia El-Manstrly Cross-Cultural validation of an eight-factor scale of switching costs using measurement invariance 20 Consumer Cross-Cultural Research
181 Toni Mikkola THE USE AND PERCEIVED IMPORTANCE OF MARKETING COMMUNICATION CHANNELS IN CONTEMPORARY INDUSTRIAL MARKETS 06 Relationship and B2B Marketing
182 Julian Vieceli Fan Loyalty: Investigating the Emotional and Cognitive Responses of AFL Fans and Fanatics 09 Tourism, Events and Sports
183 Catherine Frethey-Bentham How are Influential Corporate Blog Lists Developed? An Investigation of Popular Social Media Ranking Sites 13 Digital e-Marketing and Social Media
184 Christine Mathies Service models of Frontline Service Employees: Does service context matter? 14 Services Marketing
185 Gavin Lees Australian Pharmaceutical Retail Consumer Profiles 08 Retailing and Private Labels
186 Paul Chad Sharing the Cup of Knowledge: Utilising Market Orientation Within Charities. 05 Public Sector and Not for Profit Marketing
187 Tiffany Winchester Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective 21 Political Marketing
188 Steffen Zorn Exploring Popular Children Websites ? Only Fun and Games? 02 Corporate Social Responsibility, Privacy and Ethics
189 Graham Ferguson Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers 01 Brands and Brand Management
190 Anne-Marie Hede Perceptions of authenticity of the museum visitor experience: conceptualisation and progress towards scale development  09 Tourism, Events and Sports
191 Anirban Som The Opposing Effects of Goal Commitment and Goal Progress on Self-Regulation 19 Consumer Choice Processes
192 Thomas Mejtoft Relationships for survival ? Changes in the media industry 06 Relationship and B2B Marketing
193 Alan Pomering Controversial corporate communications in a controversial industry: The neutralisation of regulatory change in the Australian electronic gaming industry 02 Corporate Social Responsibility, Privacy and Ethics
194 Reinhard Kunz MARKETING NEW MEDIA ? SPORT AS A CORE DRIVER FOR MOBILE TV 18 Media Research and Planning
195 Sean Ennis Why Customers Hate Salespeople – A Study Of Business-to-Business Sales Relationships 12 Sales, Supply Chain Management, Logistics
196 Catherine Demangeot The Emergence of a Public Good through Online Social Capital Activation 16 Word of Mouth
197 Ana Mocanu Objective measurement of prototypicality in packaging design 17 Packaging, Pricing and Shopper Research
198 Nurul Fifie Mohamad Ngasri The influence of entrepreneurial orientation on organisational adaptation for internationalising emerging market SMEs. 22 Business in Asia
199 Rajeev Verma Impact of service co-creational strategies on competitive advantage of firms 22 Business in Asia
200 Michael Kleinaltenkamp Does multi-stage marketing pay? 06 Relationship and B2B Marketing
201 Deon Nel Social Media Faces of McLaren Vale Wineries 13 Digital e-Marketing and Social Media
202 Susan Rose A Conceptual Model of the Predictors of Online Shopping Addiction. 17 Packaging, Pricing and Shopper Research
203 Therese Sjostrom Light vs. Regular brands: Do they follow the same patterns? 01 Brands and Brand Management
204 Viet Dung Trinh A New Set Of Measurements For The Materialism Scale 07 Research Methods, Metrics and Modelling
205 Melissa Banelis A New Measure of Consideration: The Average Number of Salient Brands 07 Research Methods, Metrics and Modelling
206 Flavio Freire Souza Brand Halo: Understanding its Implications, Shortcomings and Directions for Choice Studies 19 Consumer Choice Processes
207 GuanCheng Quek Learning creative thinking skills through progressive self-discovery 04 Marketing Education
208 Florian Ladstaetter Competing on different grounds: How a community based brand competes through denying market logics 10 Innovation and Entrepreneurship
209 Dean Wilkie The Double-Edged Sword of Being the Second Entrant 10 Innovation and Entrepreneurship
210 Liam Pomfret If I didn’t want people to know, I wouldn’t put it on Facebook: How privacy is changing in the age of social networking. 02 Corporate Social Responsibility, Privacy and Ethics
211 Jing Theng So What is the Value of a Loyalty Program to Customers? 06 Relationship and B2B Marketing
212 Phiangdao Chaoluck The Distinction between Helping Behaviour, Prosocial Behaviour and Altruism 14 Services Marketing
213 Ben Nitschke A typology of elements used in contextually congruent television advertising. 15 Advertising Research
214 Zubair Ali Shahid Examination of Networks (Business and Social) in Non-linear Internationalisation of Mature Born-Global Firms from Asian Emerging Economies 22 Business in Asia
215 Paul Wang Assessing the Linkages between Motivation and Intention to Volunteer 09 Tourism, Events and Sports
216 Nadia Ghafoorzada Research on influence of eWOM on purchasing decisions ?€? Issues and Challenges 16 Word of Mouth
217 Sokhha Tuy Relationships versus Recovery: An examination of two pathways to Forgiveness 14 Services Marketing
218 Johan Liang Comparison perspectives between non-downloaders and downloaders in digital piracy phenomena 02 Corporate Social Responsibility, Privacy and Ethics
219 Christopher Agyapong siaw RETRACING VALUE-IN-USE THROUGH CO-CREATION ENCOUNTERS: WHAT DRIVES CONSUMERS? VALUE CO-CREATION ENCOUNTERS? 14 Services Marketing
220 Isaac Cheah Effects of ?Owned-by? versus ?Made-in? for Willingness to Buy Australian Brands 03 International Markets and Marketing
221 Isaac Cheah The role of Consumer Knowledge towards Country of Origin Cues of Australian Wines 17 Packaging, Pricing and Shopper Research
222 Zubair Ali Shahid The Role of Competitive Strategies in Not For Profit Shared Ownership Housing 05 Public Sector and Not for Profit Marketing
223 Edwin Theron Trust in public police services in a developing country – is it possible? 05 Public Sector and Not for Profit Marketing
224 Claire Johnson The impact of corporate volunteering on CSR image: A consumer perspective 02 Corporate Social Responsibility, Privacy and Ethics
225 George Bell RETURN ON INVESTMENT FOR POLITICAL MARKETING 21 Political Marketing
226 Joanne Ho Strategic Orientations in High-Tech Firms 06 Relationship and B2B Marketing
227 Eliane Karsaklian Saving the Corporate Soul: Consumers? Reactions Towards Takeovers of Ethical Brands by Larger Companies 02 Corporate Social Responsibility, Privacy and Ethics
228 Jakob Trischler What impacts do different service design approaches have on the creation of services? The identification of team- and customer-related factors. 14 Services Marketing
229 Saku Hirvonen How Brand Orientation Contributes to Business Growth in SMEs? 01 Brands and Brand Management
230 Suzan Burton An investigation of the impact of retail distribution on tobacco purchase and smoking 05 Public Sector and Not for Profit Marketing
231 Julia Wolny The impact of content, form and context of 2D online apparel presentation on gender-specific responses 13 Digital e-Marketing and Social Media
232 Sandra Smith Constructing the Boundaries of the Organisational Brand: an Employee Narrative Perspective 01 Brands and Brand Management
233 Hyeyoung Oh Does A Bundle Promotion Necessarily Damage the Value of Its Components? An Interactive Effect of Components?? Brands and Product Categories 01 Brands and Brand Management
234 Steve Charters The old and the new: Wine tourism in Champagne and Central Otago 09 Tourism, Events and Sports
235 Nives Zubcevic The ?eyes? have it: how males and females look at models in advertising ? an eye-tracker study 15 Advertising Research
236 Adam Karg A Comparison of Media and Live Dominant Sport Consumers 18 Media Research and Planning
237 Francois A Carrillat The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada  20 Consumer Cross-Cultural Research
238 Luke Butcher Re-investigating emotions scales: Some initial findings 19 Consumer Choice Processes
239 Elfriede Penz Consumer and vendor perceptions of sport goods counterfeits in three counterfeit hubs 03 International Markets and Marketing
240 Polymeros Chrysochou Do Organic Labels Drive Repeat Purchase Loyalty? Investigating Reasons of Growth of the Danish Organic Food Market 01 Brands and Brand Management
241 Michael Lwin Exploring a New Measure for Reactive Guilt Appeals 19 Consumer Choice Processes
242 Polymeros Chrysochou Breaking down the stereotypes in advertising of healthy foods: Can overweight endorsers be equally effective? 15 Advertising Research
243 Tim Daly Playing the bargaining game: competing to win 17 Packaging, Pricing and Shopper Research
244 Stephen Fanning Validating an old Classic: Deconstructing the Sporting Pyramid using Holt?s Typology of Consumption 20 Consumer Cross-Cultural Research
245 Farha Naz Baig Gucci or Prada anyone? Morals versus Materialism in the Purchase Intentions of Counterfeits 19 Consumer Choice Processes
246 Fazlul Rabbanee DOES SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN RELATIONSHIP EQUITY AND CUSTOMER LOYALTY? 06 Relationship and B2B Marketing
247 Bowen Moody Emotional brand associations and their effects on product choice 19 Consumer Choice Processes
248 Lukas Parker Decision Making Dynamics within the Vietnamese Family Unit 03 International Markets and Marketing
249 Kaj Storbacka Creating a market view for firms moving towards solution business 06 Relationship and B2B Marketing
250 Torgeir Watne Agents of change: An investigation of how craft breweries educate their consumers 19 Consumer Choice Processes
251 Arry Tanusondjaja Is Bigger Always Better? Exploring the relationship between the number of brand offerings in a portfolio and its overall brand penetration 08 Retailing and Private Labels
252 Shinyi Chin Product Placement Redefined 01 Brands and Brand Management
253 Rahul Govind Weather, Affect, and Consumption: The Moderating Role of Gender and Product Nature 05 Public Sector and Not for Profit Marketing
254 Shakeil Bashir Exploring the Role of Theory of Planned Behaviour in Music Piracy 02 Corporate Social Responsibility, Privacy and Ethics
255 Francesca Dall’Olmo Riley Changes in Attitudes and Behaviour 01 Brands and Brand Management
256 Shakeil Bashir An Investigation of illegal downloading of music in Western Malaysia 19 Consumer Choice Processes
257 Chien-Hung Tom Chen Co-Creative Consumers 14 Services Marketing
258 Pamela Unsworth Capabilities and Roles in Innovation Business Networks 10 Innovation and Entrepreneurship
259 Gavin Northey Touching the Void ? satisfying the consumer need for touch through auditory stimuli 13 Digital e-Marketing and Social Media
260 Diana Schindler Analyzing Online Consumer Reviews ? Some Remarks on Consistency 16 Word of Mouth
261 Rahil Shams Predictive Validity of Firm Innovativeness Scales: Empirical Evidence 10 Innovation and Entrepreneurship
262 Fandy Tjiptono Brand Longevity in a Developing Country: Cigarettes in Indonesia 22 Business in Asia
263 Amaleya Goneos-Malka A MEASURE OF PROSUMPTION BEHAVIOUR IN MARKET-EXCHANGE ACTIVITY 19 Consumer Choice Processes
264 Dag Bennett Testosterone, Distraction and Academic Performance 04 Marketing Education
265 John Scriven How Consumers Respond to Price Deals 17 Packaging, Pricing and Shopper Research
266 Ilkka Ojansivu Understanding the Antecedents of Becoming an Integrated Solutions Supplier  06 Relationship and B2B Marketing
267 Magda Nenycz-Thiel Cross category-buying behavior ? expectations and reality 08 Retailing and Private Labels
268 Emma Macdonald MULTI-TOUCHPOINT CUSTOMER SEGMENTATION IN RELATIONAL CONTEXTS: USING A REAL-TIME EXPERIENCE TRACKING APPROACH 18 Media Research and Planning
269 Dick Mizerski Boomerang Effects of Gambling Warnings Exposed to Non-problem Gamblers 13 Digital e-Marketing and Social Media
270 Kenneth Deans Marketing Collaboration Changes in an Export Oriented Cluster 06 Relationship and B2B Marketing
271 John Wilkinson Adoption of social media marketing by salespeople: A pilot study exploring roles of social influence and personal innovativeness in Australia and the United States 12 Sales, Supply Chain Management, Logistics
272 Marianthi Livaditis Evidence of Naturally Bias Behaviour – Seating Habits at a Lecture 19 Consumer Choice Processes
273 Juergen Gnoth Developing the Tourism Experience Model 09 Tourism, Events and Sports
274 Michael Vogelpoel Understanding natural resource management amongst land managers for improved social marketing programs 11 Social Issues and Sustainability
275 Abou Bakar Symbolic Religious Values with Muslims: An identification Exercise 22 Business in Asia
276 David Corkindale The influence of eWord of Mouth on perceptions of quality as price acceptability changes, for an experience service 16 Word of Mouth
277 Abas Mirzaei Monitoring Change in Brand Equity over the Long Term: A Conditional Autoregressive Latent Trajectory Analysis 01 Brands and Brand Management
278 Steven Dunn Brand price elasticities: an examination of contextual effects 17 Packaging, Pricing and Shopper Research
279 Frauke Mattison Thompson Credit Cards in China ? a study of the Young Affluent Chinese 03 International Markets and Marketing
280 John Wilkinson The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings 12 Sales, Supply Chain Management, Logistics
281 Ella Ward Does the move to self-serve checkouts mean the end of impulse buying? What should retails and manufactures do? 08 Retailing and Private Labels
282 Samantha Hogan A purpose-based classification of brand attributes 01 Brands and Brand Management
283 Oanh Truong An examination of consumer profiles across brands in emerging markets 03 International Markets and Marketing
284 Marthin Nanere The Typology of Service Failures and Recovery Strategies in Service Industries: The Indonesian Experiences 22 Business in Asia
285 Christopher Hodkinson Exploring the teaching implications of ‘kiasu’ – a competitive learning strategy 04 Marketing Education
286 Sowmya Raja Creating a Green Image: Marketing Efforts and Customer Sentiments 11 Social Issues and Sustainability
287 Jari Salo Digital natives’ purchasing behaviour in social virtual worlds: Insight from Habbo Hotel 13 Digital e-Marketing and Social Media
288 Ravi Pappu Corporate Sponsorship Effects on Nonprofit Brand Credibility and Perceived Quality 05 Public Sector and Not for Profit Marketing
289 Marietta Szabo How manufacturers and retailers decide about price promotions 08 Retailing and Private Labels
290 Zac Anesbury Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position 08 Retailing and Private Labels
291 Julian Major The Sound of Music versus the Rock of Ages: Music in Advertising 15 Advertising Research
292 Gosia Ludwichowska-Alluigi Who is the culprit? Errors in self-reported category buying frequencies 01 Brands and Brand Management
293 Liliana Bove Stigmatised labour: An overlooked service worker?s stress 14 Services Marketing
294 Diederich Bakker If not location, then what? An investigation of store choice reasons. 08 Retailing and Private Labels
295 Parves Sultan Culture?s Consequences in the assessment of Higher Education Service Quality: The Case of CQU Australia 04 Marketing Education
296 Skye Akbar Indigenous Australian Businesses Success: A Marketing Perspective 11 Social Issues and Sustainability
297 Roger Marshall Cash and Cards: Perceptions of Payment Mode 13 Digital e-Marketing and Social Media
298 Ali Quazi Market orientation and performance in logistics service provider firms 12 Sales, Supply Chain Management, Logistics
299 Robert Lawson The Nature of Fuel Poverty in New Zealand 11 Social Issues and Sustainability
300 Peter Vitartas Sports Gambling Advertising and use of Promotional Techniques during Game Broadcasts and Sports Entertainment Shows 11 Social Issues and Sustainability
301 Emma Macdonald A STUDY OF MARKET RESEARCH INFORMATION USE BY CLIENTS OF MARKET RESEARCH PROVIDERS 07 Research Methods, Metrics and Modelling
302 Luke Butcher Addressing consumer?s adoption of technology: model enhancements 19 Consumer Choice Processes
303 Sandra Loureiro How individual and social luxury values affect customers? attitude, behavioural control and subjective norms: insights from Brazilian luxury clothes market 19 Consumer Choice Processes
304 Mingzhou Yu Persuasion Knowledge and Consumers’ Attitudes towards Benefit-Based Advertising 15 Advertising Research
305 Maud Tixier CAN UPSCALE SKIING RESORTS BE SOCIALLY RESPONSIBLE? 09 Tourism, Events and Sports
306 Sharyn Rundle Thiele The impact of information disclosure on consumer stated choice preferences: A repeated Best Worst study’ 19 Consumer Choice Processes
307 Adrian Payne CO-CREATION BUSINESS MODELS AND AN EXEMPLAR ENTERPRISE 06 Relationship and B2B Marketing
308 George J. Avlonitis Emerging Marketing Research Techniques in Emerging Markets 23 BIGMAC
309 John W. Cadogan Advancing international marketing theory: integrating emerging market perspectives 23 BIGMAC
310 Richard Fletcher Issues in Undertaking Research in Emerging Markets 23 BIGMAC
311 Michael Kleinaltenkamp Modern value chain structures as drivers of global marketing – consequences for marketing research 23 BIGMAC
312 Athanasios  Kouremenos Three case studies in conducting research in emerging markets. Techniques Standardisation versus Techno –Cultural interactive Adaptation 23 BIGMAC
313 Christina Lee Stories from the Field: Conducting Research in an Emerging Market 23 BIGMAC
314 Roger Marshall Who’s talking now? The marketing dilemma posed by bilingualism 23 BIGMAC
315 Mark Uncles Experiences in Collecting Panel data in China 23 BIGMAC